Music video editing tips from Tony Kearns at DubWeb Festival

During the DubWeb Festival (now called the London Short Series), I attended two talks by:

  • a panel of filmmakers and distributors on the crowdfunding topic
  • Tony Kearns on the music video editing topic.

Tony Kearns is a freelance video editor based in Dublin (Ireland), who works for local and international production companies and projects around music video editing. He also edits videos for commercials, films and documentaries.

Tony Kearns, video editor

Photo Credits: Renate Canga – Website: http://www.rens-lens.com/ 

He talked about the challenges of video editing projects and how to make the videos appealing to the viewers. He mainly highlighted few video editing techniques to follow to make music videos more captivating.

First of all, as regards to the music video editing projects themselves, there is never enough time and money to make the best videos. So when working on such projects, it is best to keep this into consideration and be open to different projects.

Furthermore, when you receive a script for a video editing project from the production company directors, it is generally very vague. So, to resolve this issue, what you should start with is listening to the track, and see what will work with that sound and how to make both sound and visual sync.

Then, you must focus on keeping the audience hooked throughout the whole video so that they don’t stop watching it after a minute or so.

For that purpose, you may:

  1. create a video striking an emotional response by telling a story
  2. fix and stitch things together while editing a track
  3. follow the music patterns, especially the drum base
  4. compose visual samples that may be repeated throughout the song
  5. work with quick cuts throughout the track
  6. integrate different elements into videos to make them sounds like a music soundtrack, i.e visuals, sounds, dialogues and movements
  7. Use different devices for filming, i.e smartphone, video recorder…and make them all part of the same track.

Tony provided us with some good examples of videos showcasing different filming and sound elements.

Examples of quick cuts or cut through:

  • ‘Restless’ by Louis Berry, directed by Finn Keenan (folk/pop music)
  • ‘Know About Me’ by Ryan De La Cruz (hip-hop)

Examples of visual samples repeated throughout the track:

  • ‘Die Antwoord’ by Fatty Boom Boom (afro-punk)
  • ‘Are You Trending’ by Vessels (electro)

Example of integration of different sound and visual elements to make it sound like a soundtrack:

  • ‘Cut The World’ by Antony and the Johnsons (ballad).

Here are more examples of video editing works.

If you would like to collaborate with Tony Kearns on a project, visit his website.

 

 

How to get better Twitter reach and followers with these 3 new tools

pexels-photo-58639

Are you using Twitter to get more leads and clients? If so, this may interest you in. 

As you know, social media networks are constantly competing with each other for attention. They research new features and tools to launch in order to get more businesses in the door. Twitter is no different!

Twitter has followed suit with Instagram and Facebook marketing strategies. It has launched a tagging feature allowing you to mention some Twitter accounts to get their attention to your post.

But it’s not always showing up when you are creating a post! There is a trick for that! To trigger that option, you need to add one or several video(s) or picture(s) from your desktop or mobile phone. I will show you how to do this later on. Although adding a photo or video isn’t quite a new feature, the power of visuals must never be underestimated!

Here is why:

the importance of visuals in social media

They have also added the description or caption you can write under your uploaded image or video. You can use this feature to explain what your post is about for the visually impaired followers.

Now let me show you in practice how it works.

First, you type in the empty field:

  • your title
  • your blog post or website link
  • 2 most relevant hashtags for your topic.

Doing this will help you get your audience interested in reading your article.

Once you’ve done that, click on the following symbol under your text to upload photo(s) or video(s)upload a video or picture to your twitter post

The following sentence will appear below your picture: ‘Who’s in this photo?‘.

See below screenshot as an example:

blog post for twitter adding mentions tags

Then, you will need to click on this symbol to tag a Twitter user in your blog post: tag twitter users in your post

To tag someone, all you need to do is to click on the ‘Who’s in this photo’ sentence and type the name of the person you want to be tagged in your post.

Obviously, it may be helpful to know their twitter handle but you may find it by searching their name as well. You can tag several Twitter handles if the post targets different users.

See below example:

blog posts on new tag feature shown in my post

Before you click on tweet button , you may think about adding a description to your photo(s) or video(s), so that the visually impaired people know what your picture or post is about.

As the example below shows, you have the following white text displayed just below your image: ‘Add description‘. Click on it to add a caption to your photo.

photo showing option to add description

Once you click on this sentence/field, your post will pop like this:

the add description box for pictures shared on twitter

Once you have added your description or caption, click on: apply button to apply the changes to your picture.

When finished, you can tweet your post. The added caption/description will not be visible to you but will be viewable to visually impaired users.

Have you noticed other useful Twitter features or tools that may be useful to get more followers or higher reach?

If so, leave a comment in the below box!