Creator economy refers to the economy in which the audience funds directly content creators/freelancers. Content creators can be musicians, writers, graphic designers, online course providers, and video creators… By following this strategy, they are removing the old middlemen like record labels, TVs, Newspapers, and publishers from in between.
This type of economy has surged thanks to the advent of the Internet. It has provided creators with the ability to promote themselves directly online and reduce promotional costs by foregoing intermediaries. Independent creators stand a better chance of success by being visible to all generations and avoiding agents’ filters.
Creators are now able to promote digitally their craft through different e-commerce and online community-building sites. They can also sell their products such as merchandising directly through their own website and social channels like YouTube, Pinterest, Instagram…as well as fund their projects through crowdfunding sites by following these tips.
If creators are clever enough, they will craft their marketing and sales strategies according to their audience’s tastes and leverage their work by targeting different age groups through generic and/or specialised channels and platforms.
Ludovic SALENNE, Digital Marketer, Blogger and Sébastien VITU, Salesman, Consultant Inbound marketer offer you this aperitif webinar, in which they are answering participants‘ questions about digital market research.
The original digital market research (prospection digitale) webinar is in the French language only and can be viewed as a replay at this link.
Please note I have not dissociated the answers from Ludovic or from Sébastien in the replies. You will simply get both of their answers to each question.
So, now let’s get started with the Digital Market Research Q & A.
How to do digital market research without being too intrusive during the coronavirus crisis?
I hope as a salesperson, you haven’t stopped doing your offline and digital market research, because two months without turnover starts to be too long. Besides, if you still hesitated to do it after the deconfinement, you would have put your company financial health at risk. So, yes, you do need to carry on doing your market research.
The challenge is to stop talking about ‘You and your product(s)/service(s)’ and this is the real topic. This is the central theme we will be talking about tonight. Do not get into your sales pitch! These messages are currently inaudible to your potential customers because the situation is different. They have other things to think about than pouring money down the drain. Your potential customers think first about saving money rather than spending it.
Remember that regardless of the situation, the prospective customers base their decision in the grip of emotion. They then try to rationalise it, validate it to be sure they make the right choice.
Consequently, you must bring up with your prospective customer their context, their problems, their daily issues related to the economic recession. In other terms, you need to get them to admit to their negative emotions they feel in this situation. The goal for you is to have enough elements to bring value to them and incite them to visualise their positive emotions they could sense, instead of the negative ones, if they were working with you. Understand their objectives and position yourself with unbiased and benevolent solutions (Quite obviously, too much benevolence isn’t helpful to your business)…. This allows them to think and bring them progressively towards the positive emotions they would have if they trusted you.
It is necessary to adapt the message. We surely represent companies but we are also human beings talking to other human beings. We need to be present in both good and bad times for them. Remember, people buy things because they are afraid to lose money or afraid of not making enough money. If they buy things from you, it’s because it’s to do things that will interest them in.
For the older crowd out there, let me give you an example. When you talk to potential customers, you present them the flower from the Mario Bros (Nintendo Ness video game), it’s great. But if you talk to them about Maria throwing fireballs, you will interest them in. Let me explain what I mean. Mario, when he is very small and vulnerable, he feels anxious, which is a negative emotion. At that point, you could help him visualise the self-esteem boost he would get by eating this flower and throwing fireballs to get him to grow up, double his size.
Would communicating in one’s own name instead of the company’s name be more relevant and human in these circumstances?
This is what we call ‘Personal Branding‘ or ‘Employee Advocacy’ is the real solution but not only in the case of COVID 19.
In fact, if you are into B to B (Business to Business), your potential customers don’t look for a brand or a solution, they look for a person they can trust, who demonstrates he/she is the right person to help them reach their goals. In both B to B and B to C (Business to Customers), the relationship is very much human beings to human beings.
To come back to the Coronavirus, Harvard Business Review analysed the 3 last recession periods, in order to highlight companies‘ financial health trends and to detail companies‘ behaviours in recession times. Their post helps you understand what is the position with your clients and the different company profiles there are going to be.
They will be defensive companies like the likes of Airbnb, which will reduce costs and budgets by laying off a quarter of its staff. In recession cases, other companies will, contrarily, invest a lot more into finding new opportunities and generating turnover and covering their sales team.
The challenge for your company is to mix defense and attack and find the right balance to adapt to the different events you will encounter during this COVID 19 crisis.
This question is a little ironic but does make sense too. Is beer a good vehicle to sell?
We are offering this aperitif webinar format based on the aperitif online meetups you may find in your cities. The aim is to forget a bit of our context and offer more closeness, to show authenticity like in real life. This moment will be used to create affinities with you and potentially initiate deeper relationships with you. Obviously, there will be an impact, maybe you will continue to come to us to meet up more often on the web, maybe you will share more our articles or contact us to work with us. So, to conclude, does authenticity sell? The answer is, yes it does.
How to be visible and striking on Linkedin? How to grab the attention of potential customers and get them to contact us?
Connecting with people on Linkedin is very easy. But after the first connection, ie getting in touch with, creating links, and convincing them to go further than a Linkedin connection, it’s much more difficult.
To chase contacts on Linkedin to widen one’s own network, sure it’s good, but it’s a vanity metric to boost ones’ own ego. Concretely, if you stop there, there will be no impact on your turnover. To resolve this, the challenge is to avoid copying and pasting standard messages on social media networks. Beyond this, the vast majority of people you contacted on the spot (75%) in your market research, are not ready to buy. They are not ready to listen to you talking about your products, yourself, and even less so in the current situation.
To go back to previous examples, market research off and online are the same. If you send a sales message straight off connecting with someone, you are sending a ‘purchase decision’ message to a person that is already very mature/advanced in the buying process. But to be fair, it’s probably only the quarter of your target market, which is at this purchasing stage. In 75% of cases, you will either get no answer or negative answers. You will generate frustration on the part of your new contact.
Instead, bring value by sharing content bringing up solutions, or answers to questions potential customers are asking themselves. Do not forget that Linkedin is a social network and is not your CRM. You can connect with people in your second and third-degree contacts to go further than your first contacts’ network.
If you go in the real-life and shake your potential customers’ hand and say ‘Hi, my name is XYZ, I sell you digital marketing solutions’. This is very likely going to fail. Similarly, even if your product has 10 amazing characteristics, if you don’t listen to the person in front of you to figure out what is interesting them in what you do, it will be useless. Listening will make a difference.
So, personally, before contacting potential customers on Linkedin, I’m used to checking what they are doing, what kind of content they share, the questions they ask in discussion forums. Generally, once I have done that, I have content that responds to their questions in the discussion forum. Then, I contact them through private messages by saying ‘Hi XYZ, I have seen that you asked a question related to my issue, which I understand very well because it’s also the same one as my clients. So, it gave me the idea to write a post and offer you to read it. In this post, I offer you solutions that are unbiased and allow you to resolve your problem’.
When you do that, you do not push unwanted information in front of them, you bring a solution to their problem. And here, you activate a very powerful psychological, which is the ‘reciprocity principle’. Let me further explain. If you invite me for dinner, afterward I will feel obliged to return you the favour. You will then have a response and a relationship will be created. You need to give before receiving/requesting something. Besides, you show interest in your contacts and in what they do.
On social media, you can like their posts, respond to things they have written, or find information with social listening and monitoring tools, it’s very important because it proves you are showing interest in what they do and who they are. On this point, I recommend you to read the book ‘Jab jab jab hook’ from Gary Vaynerchuck.
How to qualify a database file on the internet ?
When you take a contact database for sales pitches, there are about 75% of them which aren’t interested in it. In the 100 emails you sent, you may get 4-5 people opening it and zero return. So, when you buy a contact database, you will need to send the right message, at the right person and at the right time. For this, you will need to know, in which context and stage in the buying funnel is the person you are contacting.
When you buy a database on Kompass, you do not have such information. In order to gain this knowledge, the best way to go about it is to set up a series of emails, which will allow you to determine if the potential customers are at the beginning, middle or end of their purchasing cycle. That way, you can send them the right messages with answers to their questions and the right content suited to their purchasing stage. According to the information you will track (clicks on links), you will know which type of content they have interest in and at which stage. If the potential customers clicked on content related to a purchasing decision, you can call them.
The challenge is to send emails with different options of content to determine according to their behaviours, at which stage they are. Do not keep unnecessary contacts, or you risk being blacklisted by the servers when contacting them. A target is a person, not a company. You must do your homework by establishing your persona. You need to understand precisely who are your ideal clients and clients’ issues…These are questions you must answer creating your persona.
How many reminders should we send to a potential customer?
There is no definite answer to this, but I would say around 10, depending on the customer purchasing stage and their contact preferences (social media, emails, phone). It is worth choosing and testing different tools and vary channels. Remember to bring value during the whole sales cycle. The sales cycle is the average time for a client to sign a contract.
Should I create a blog or a website ? Should I integrate the blog in the site or should I keep it detached?
You need both:
– A website to showcase your solutions, your company, ie a ‘showcase website’.
– A blog to publish regular content bringing value and answering to problems your potential clients are facing during their purchasing cycle.
The challenge is to be well ranked on Google to attract more visitors and ensure your visitors have to do the least clicks as possible to do, in order to be converted into a potential customer. Consequently, I highly recommend you to integrate your blog(s) into your website, keeping the same domain name. This will allow you to attract more visitors and bring them into the conversion funnel. In turns, you will be able to convert them into potential customers or LinkedIn contacts.
For the Search Engine Optimisation (SEO), I thought it was necessary to have different domain names to optimise BACKLINKS?
If your domain name is ranked lower than 40, the link bringing you to your website will have very low value. Having a good domain authority is complicated. It depends heavily on how many pages you have on your website. To have high ranked domains is good, however, having several low ranked domains isn’t.
Google is no longer a search engine but a response engine.
80% of our traffic comes from search engines. The issue is, soon Google won’t suffice. Especially since Google’s main objective is to bring users’ answers directly into the search results without needing them to click on any links. Furthermore, questions asked to vocal assistants are replied to directly without generating internet traffic. We will have to give another battle than the search engine optimisation one.
We need to think about grasping people’s attention and creating a community to gain regular, engaged, trusted traffic. The targets are to generate authenticity, bring closeness and build relationships. You can get their attention through videos, video-conferences, podcasts, webinars. Social media can be used to bring the right person in front of the salesperson. In B to B, other channels to consider are trade fairs, emails, and phone calls.
Which tool to use, in order to centralise our actions ? Hubspot or Sendinblue for beginners?
I do not recommend Excel, as it’s too complicated to update. The simple answer is Customer Relationship Management (CRM). If you are short with money, you can get free CRM solutions like Hubspot. Hubspot is well done with: complete contact forms, behaviour patterns’ tracking, to follow the evolution of your contacts after marketing or sales actions you completed. Hubspot will also send you notifications when emails are opened.
Sendinblue is also fine. Either or CRM solution is fine, it very much depends on your goals.
You may as well invest in low priced CRM solution around 15-20 Euros a month.
Is it necessary to have a Premium Linkedin account?
No, it’s not necessary. To make good use of Linkedin, you need to have a sufficiently large network of around +500 contacts, with a maximum of people in the second-degree contacts. Over the +500 contacts, you can reach more people. Under that, Linkedin will limit the access to functionalities for everyone who isn’t in your network from the 3rd degree. But, if you have second-degree contacts, they can put in contact with someone from the 3rd degree. That way, you can send private messages, connection invitations…
The second solution is to share qualified/relevant content which will increase your number of contacts. This said, investing into a tool can be worth it.
What are the techniques to make an attractive and efficient Email LIST BUILDING campaign ?
The point is to pretend it’s a one-to-one conversation, the same way you would do with friends, colleagues, or relatives. We have personally stopped adding images in emails because this is not the way people send personal emails. Tip to increase your opening rate very quickly: fill in what we call the ‘pre-header’, ie the email preview. I also encourage you to use the ACCR method for your email list building campaign.
The second technique is to use the ‘last attempt’ trick. For example, you send them the questions ‘Are you still interested in…? This is the last chance to avail of this offer…’. We then grant the ‘rarity/loss principle’. In other terms, customers may feel they will miss out on something if they don’t take action. This is based on psychological biases.
I use a lot of long-tail keywords for my site but I don’t get traffic. Why?
It is very likely that the keywords which you are ranked for aren’t the ones talking about you. Remember to think about problems and answers, rather than about your business and products. Keywords must be relevant to the problems your target market is facing, and what they are searching for on Google.
‘How to network’ with Melissa Curley from Social Bee
FirSt OF ALL, Let me start with Niamh Guckian’s presentation about developing a video strategy that works.
1. Videos create engagement
When doing an email campaign, research shows that an email with a video has a 96% increase in Click-Through Rate. Furthermore, videos up to 2 minutes get the most engagement. Additionally, 92% of mobile video viewers share videos with others.
2. Other considerations to think about with video marketing
However, when you plan your video marketing campaign, you must remember to start in the funnel by following the customer journey. Next, you need to drill down with video content and think about which type of video content would suit your business most. Do not ever do videos for the sake of it!
3. The customer journey
Indeed, when doing video marketing, take into consideration the different stages of the customer journey:
Awareness – your product/service is unknown to your targeted audience
Consideration – your audience has found your product/service
Conversion – your audience is ready to buy your product/service. It’s the sale stage
Retention – your audience is ready/open to come back and buy your product/service again.
4. Who is your audience?
This is the key question you need to ask yourself.
Where are your potential customers?
Insider Business Tips: Statistics show that 88% of Business-to-Business (B2B) videos are viewed on a desktop. Consider as well if Social Media would a good platform for your video. Note that YouTube is very competitive.
What do they want?
And you, what do you want from them?
What are the others doing in the business?
Do you need a disposable content (punctual events) or an evergreen content (tutorials/explainers)?
Is your content relatable (not over-emotional)?
What is the story (curve)?
Is your content useful/educational?
5. Choose a video genre
Once you have identified your audience and what content to go for, choose a genre:
Ask Me Anything – responding to questions, providing an engaging expertise
At the end of your video, remember to add a strong Call-to-Action by asking your audience to do something. Your call-to-action must be specific (not just ‘subscribe’) and get people talking/guessing.
6. Video genre and the customer journey
Incontestably, each video genre corresponds to a specific stage in the customer journey.
Awareness stage: A video tour or a vlog
Consideration stage: Ask Me Anything, demo or explainer video
Conversion stage: Event highlights or tutorial video
Retention stage: Review, interview or live streaming video.
7. Video marketing campaign CALENDAR
In that regard, you need to know if your video will be episodic (occasional events) or if you want to stay in your audience’s mind (evergreen content).
Consequently, if you want your audience to follow you through, you will need to create between 6 and 12 videos. In other terms, you must remain consistent in your posting and sharing of videos. If you are short with time, you can start your campaign by sharing one video a week.
8. Other BUSINESS tips
Finally, if you are going for an explainer video, you must ensure it is animated and engaging enough. Other genres can be used for a more personal and authentic delivery.
Budgetwise, if you want to hire an agency to do it for you on an episodic basis, forecast a budget between 800 and 2000 Euros for several videos.
Otherwise, you can make your own videos with the following sites:
Then, let’s move on to the second and last presentation of the evening by Melissa Curley about small talk for big gains.
1. Why is networking a key marketing tool for business growth and success?
Foremost, we need to be interested in and curious about one another.
Why? What matters about networking?
The creation of Like/Trust/Respect
The importance of conversation.
In other words, networking allows you to grow your social capital before you ever need them. It’s like a social currency. To be good at it, try to have fun at it!
2. What is a conversation about?
Most importantly, a conversation is a two-way listening and talking. Therefore, you need to focus on listening to understand, not just on saying something. So, to be a good networker, you need to understand emotions and feelings about words.
3. Tips to improve your listening
Undeniably, listening means:
4. Preparation for a networking event
Still, if you are introvert and uncomfortable with networking, don’t worry. Remember this! Extroverts don’t always make the best networkers, as they aren’t always good at listening and connecting with the others.
Business Tips: before you go to a networking event, ask for the attendees’ list. This way, you can organise, who you want to connect with. This will make you more focused and efficient.
5. 10 pointers to a better conversation
Now, let me share with you a few tips on how to be a better conversationalist.
Enter every conversation assuming you have something to learn
Ask open-ended questions
Go with the flow
Avoid engaging in conversational narcissism
Refrain from repeating yourself
Don’t get tangled up in small details
6. Networking budget
On the other hand, 50 -60% of your budget should go into your networking. Likewise, concentrate on building mutually beneficial relationships.
7. What networking is and isn’t
Thus, it’s good to be aware of behaviours to avoid or adopt when networking.
AS A MATTER OF FACT, Networking isn’t:
About shameless self-promotion
Only extroverts are good at it.
CONTRARILY, Networking is ABOUT:
Adding value before you extract it.
8. How to create an effective network
IN summary, follow these last business tips:
Do research about people’s businesses and follow-up
Keep in touch, nurture contacts through social media and face-to-face meetings.
All in all, did you find this blog post helpful? Do you have further business tips or tricks to share?
This presentation delivered by Susan Wenograd is divided into 4 topics:
Mistakes advertisers do with Facebook Advertising
Facebook Advertising funnel
Beyond selling: messenger and bots in a new era of service & growth.
If you prefer listening to a podcast than reading, please find the presentation recording below.
If you have a more visual memory, you will find the podcast transcript and powerpoint presentation further in this article.
1. ADVERTISERS MISTAKES WITH FACEBOOK ADVERTISING
The first error advertisers do is to open an account and go straight into the conversion campaign.
Then, the target population told by Facebook is probably more than what you are trying to reach. I’ll explain to you what I mean. When you pick the actual targeting, for eg 1.4 million people, in reality in that pool of target audience they are not all likely to convert. Indeed, some may prefer watching videos, others engaging with your posts and a portion will convert into customers. Consequently, when you select that ‘conversion campaign’ target, you are actually selecting a very small subset of that 1.4 million people.
Furthermore, by selecting the conversion campaign, you are trying to optimise towards the very high-value action, for which Facebook wants you to have 50 conversion events firing per ad set per week. That’s a lot!
In addition to the expensive adverts with limited audience data, people usually need more than one experience to buy and convert.
Remember that on Facebook, people have no idea who you are, why they should buy your stuff. So you have to convince them like pretty much in any other sales cycles. It’s different from Paid Search (SEO), where people are looking for you.
2. FACEBOOK ADVERTISING FUNNEL
Why an advertising funnel? Funnels are used in marketing and advertising to think about the long sales cycle.
The funnel follows 3 stages:
So, you need to complete one stage before moving to the next when you get started with Facebook Advertising. Make sure to run one campaign at the time.
Awareness: this is the lowest cost phase of them all. You use cheaper campaign types to cast a wide net and identify interested users through:
2. Consideration: this is when your audience is warm, has started to know you. You can use campaign types such as:
This time, you will measure more their reaction to your advertisement such as users who:
watched 10 seconds of your video
interacted with posts
submitted lead ad.
3. Conversion: this is when the audience is accustomed to you and ready to convert. During this phase, you will use retargeting strategies.
To manage complex funnel cycles, let’s use a good methodology.
3. CREATIVE AUDIT
A creative audit starts with the brainstorming of ideas for posts. For this:
make a list of things to offer or sell to your audience. Think about the content to repurpose. Go through the list from top to bottom. Now you have enough of content to get you started.
4. Campaign types
Let’s talk about them. Pick an asset and find a good and cheap way to run it.
Got videos: Video view campaigns
Downloadable content: Lead ad campaigns
Healthy conversion data: Conversion campaigns.
Aligning with audiences, email list and website traffic are generally the two main ways for people to create custom audiences. You can do so by, for eg, uploading your email list, specifying certain URLs…)., like in any other types of remarketing.
In the last year and a half or so, Facebook released ‘Engagement Audiences’. This is meant to get people to stay on Facebook and consume content within the platform. Most people don’t want to click and be re-directed to another site.
Consequently, Facebook created ways to retarget these people based on what they did on Facebook like:
video watching time, i.e engagement
lead form fill out
interaction with/on your page…
When you create a custom audience, you tell Facebook ‘I want you to find more people like these’, which Facebook calls ‘look alike’.
When you do that, consider how much percentage of the population you want to match to the audience you specified. If you are on a restricted budget, select a small percentage. Contrarily, if you have a large budget, pick 5+ % or more of look alike.
Then, start testing:
exclude people/interests or include others
Facebook feed or Instagram
mobile vs desktop
Think about what you are optimising for, so don’t pick a conversion campaign unless you have 1.5 million followers or more.
Auto-bidding does most of the time a better job because Facebook has more data than we do and bid more strategically.
There’s a new feature rollout for e-commerce, the optimisation to value, i.e optimising return on spend. It works very well.
Don’t generalise too much about creatives. Follow these tips to get a better ROAS:
Video: high engagement, low conversion
Static image: cheap, still has a decent conversion
Slideshows: generally don’t do great
Carousels: generally get great results from them, high interaction. However, testing is crucial (ensure it picks the correct images)
Canvas: expensive and can be difficult to get results.
Why creative matter to your media cost?
It is because it’s highly related to ‘relevancy scores’. A relevance score measures how relevant you are to people you are targeting to. You can add it to your campaign. The higher relevance score rewards you with low media cost/spend.
Relevance scores are based on social interactions (likes, comments, shares, loves…), in other terms to the virality of your posts.
6. PRO TIPS TO GET INTERACTIONS
Start A/B test ads assigned to post IDs. If you duplicate that ID, it gives another ID number but it’s the same ad. You can cumulate social proof by ID. Stack that proof in a split test with two IDs/posts having different types of interactions.
When you create an ad. follow these steps:
Click on that ‘preview’ arrow and then view your Facebook post with comments.
Look for a URL at the top, that’s the ID you want.
Copy that ID to your other ad.
For that, you go to your other Ad set B, select ‘create an ad’
Click on the button for ‘use existing post’ in the post ID
Paste that ID there.
Now everything that cumulates on that ID will show up in every ad set that you put that ID into. It makes your social media proof stack up way faster than having to run several ads in silos. You only have to do it once. You can do the same with another ad by adding your ID.
Warning: A/B testing is hard on Facebook because:
you can’t have multiple ad units in the same. They will always add more relevance to video campaigns than any others. It will only select that type of campaign
Rotation 50/50 picks the campaign with the highest social media proof because Facebook doesn’t want people to leave their platform.
7. SOLUTIONS TO A/B TESTING ISSUE
Create a split test with two different targets that do not overlap. Choose what you want to split test. The issue with split testing are:
it must remain within a set budget
the ad has to end, it can’t run continuously with your winning test ad.
2. Facebook recently invested in ‘dynamic creative’. You can add up to 5:
calls to action
It will automatically test and rotate all that for you.
Warning: It won’t tell you which is the best picture, it will only provide you with the best combination. So, you won’t know what’s the ad winner.
8.The FUTURE OF FACEBOOK ADVERTISING FEATURES
Facebook is currently running out of Advertising space in the newsfeed.
So, here are few solutions to remedy this issue:
Place ads in Messenger. That’s a better way to monetise.
The chatbot is becoming a thing for e-commerce with its automatic responses walking customers through all the way to purchase. Its virtual assistant also guides and advises people and offer a free shipping voucher at the end. Facebook, with its chatbot, is leveraging itself as a customer service platform.
You can also buy and sell in the ‘Marketplace’. It has a lower reach. Nonetheless, it is less crowdy and competitive. But most importantly, it’s a very cheap way to advertise as it costs only 1$ per CPM (1$ per 1000 impressions).
Keep an eye on new features as there are new things rolled out every month. I would deter you from using third-party. Indeed, the can’t keep up with what is going on.
For those who would like to download the Powerpoint slides containing more visuals and her contact details, click on the link below:
I recently attended in Dublin a DubWeb Festival founded by Mikael Thiery and co-directed by Erol Mustafov geared mostly towards filmmakers, theatre producers and music makers. There were several talks and the one about ‘how to crowdfund for web series‘ caught my attention.
It was a discussion with industry experts and award-winning series makers (see picture below) .Their pieces of advice were valuable for any start-ups looking to fund their businesses or their products and services’ launch.
Crowdfundingis mainly used to fundraise for specific activities, campaigns or launches, and the talks were talking about this aspect. Consequently, this post will discuss the different platforms and ways to get your audience engaged and willing to support you financially. Nonetheless, please note that you can crowdfund to validate your ideas.
But first thing first, if you want to crowdfund and make a success out of the campaign, you will need to make sure your audience is online and your product or service is suitable for that target market (language, culture).
Then you will have to work hard to create a buzz around it.
To do this, please follow these steps:
Create convincing and creative video and content pitches.
Select the most appropriate crowdfunding platform for your audience. If you want to target niche audiences for film production, consider one of these: VRV for Fantasy films, Shutter, Patreon. Otherwise, the main platforms are Indigogo and Kickstarter.
Understand how the chosen crowdfunding platform works. For eg, Indigogo is available worldwide. With it, you can either get the money only if you reach your fundraising goal or get whatever money you crowdfunded even if you haven’t hit your goal. If you use Kickstarter, remember it’s available in only 34 countries and you can only cash in the fundraised monies if you have reached your goal.
Keep in mind the charged fees by the crowdfunding platform as well as the taxes you will have to claim as income (tax). Generally speaking, there is a 3-5 % processing fee + a 5 % fee once the fundraising campaign ends.
Set a fundraising goal that will cover all your costs.
Entice your audience to donate and become your fans by offering rewards. Some rewards may be posted (merchandising such as DVDs, T-shirts…), so keep in mind that these incur extra costs. If you want to keep these costs down, you may offer your donors free release of some of your web series’ episodes, for instance.
Leverage your superfans by offering them VIP rewards to post out.
Create a sense of emergency by offering special rewards released as the crowdfunding campaign goes.
Get in touch with your existing network.
Feed information on social media by sharing snippets of your story.
Build awareness of your campaign by organising your own offline or online events. You could start by creating a big live event: live show, music video, tours/trip, podcast, free food/drinks night, special invites to parties. Any possible hooks to gather more fans will be valuable.
Get in touch with PR companiesfor press releases.
Think about sponsorship for further brand exposure. However, remember that these will not provide you with financial support (instead, you will receive gifts-in-kind and discounts) and may not care too deeply about your brand, while your fans from crowdfunding will.
Network to find potential angel investors at conferences and conventions related to your type of business. For eg, for filmmakers, they could attend Comecon.
For high tech, djs and music fans, this is a great article, on how to use an integrated application for your djing skills on devices such as mobile phones or simply the web.
A word of warning, though, some of the applications are only available in the United States. Prices vary a lot but some can be affordable and even in some instances, free!
This is also a great way to share your content with your fans, as these applications integrate social media tools and features… In other terms, a brilliant way to promote your work on the worldwide platform!
For more information, read this article and check out the links: