Skyrocket your reputation and attract new clients by becoming your own publicist

How to rapidly grow your email list, credibility and visibility without paid advertising or expert credentials.

1. What you’ll discover:

    • Why  guest posting to media is a must for you NOW (even if you don’t feel ready)
    • Everything you need and don’t need to rock your business and life with guest posting on your side!
    • How to nail it despite your already packed schedule
  • How to level up fast by just being yourself, right now!

If you want to attract quality clients and grow your email list like crazy, you want to stand out from the noise! Make a big impact with your gifts and be discovered for your unique, personal magic…

Guest posting is the most low-risk, high converting way to, grow your email list, authority and business FAST…

2. About Susie Moore

Susie Moore picture

First of all, Susie is from the UK, lived in Australia and now living in the USA.

She used to work as a business developer and started working as a coach on a side-business.

Also, she would be reading lots of great content from blogs and websites. She was worried about how people would found out about her beyond the family and friends’ circles. A website she was paying most attention to was MindBodyGreen

As a life coach, she started becoming more aware of other coaches. She read a lot about coaching on that website and started submitting her first article to Mind Body Green. That became her very first guest post. She received nearly 4000 shares on her very first piece and got a massive reach with this guest posting tool. She became hooked.

3. How does guest posting work?

Susie Moore How Does Guest Posting Work

Basically, you submit your piece of content normally between around 600 and 700 words to a media outlet that speaks to you, that has your ideal avatar/audience reading it.

Additionally, at the end of your guest post, you have your call-to-action, meaning you are asking your readers to click to something. That can be your blog, your website, your landing page, your books.

As a result of your call-to-action, you will get all sorts of benefits such as increase of subscribers, one-on-one clients, social media followers, webinar sign-ups, sales’ page visitors, book sales, programmes and so much more. In fact, all Susie’s one-on-one clients come through referrals via her online contact form after seeing her in the media.

Using this guest posting method, she grew her email list by 29000+ subscribers in just 9 months for FREE (sometimes she was getting paid to contribute) and landed coaching clients at $1500 + per hour (with a waiting list).

4. Guest posting is the root of all the best publicity.

First and foremost, let me clarify what she means when she talks about media. Media includes online newspapers, magazines, radio, tv, facebook lives.

Susie Moore - examples of online media outlets

Secondly, there is another cool thing that happens once you start sharing your work and stories, influencers start to pick it up. They start sharing your stories because it’s out there and relevant as well as speak to their audience.

Susie Moore - example of influencers

But, fear not if you have a different background and no connections, this works for every market and media. Even being from a foreign country can be a real advantage to you.

5. So why should you be doing this?

Well, you get the edge because people know about you.

Indeed, it’s pure and simple: discovery, i.e, get more clients buying your products or services.

Of course, you get more credibility and authority from getting your name appearing in big media outlets.

As a consequence, you can increase your rates just as a matter of getting media.

Besides, more opportunities open up to you such as speaking gigs, bookings.

You also get an expert status and make a bigger impact. If you have something of value and use to people. It also works forever, since your articles live forever. People can discover you at any time or day.

Since she has had regular students and clients, she has refined this highly teachable and repeated system for guest posting opportunities and hot leads on the regular…

6. So, tell me…

Have you ever guest posted? Are you happy with the results? If not, why?

Not all media is created equal.

    • ROADBLOCK #1: I don’t have time to invest in this!
  • ROADBLOCK #2: I’m not an expert!

Think instead what you have to share and contribute to the world?

Here are a few topic ideas:

Susie Moore - ideas of guest posts

NB: Inside Secret!

Once you started creating content and getting featured for it, you get quickly known for your topic, because it’s the sharing that makes you an expert, not the other way around!

Susie Moore - Become an expert

  • ROADBLOCK #3: Isn’t it easier to run Facebook Ads?

Well, Facebook Ads cost a lot in the long run. Furthermore, with all of the advertising noise on Facebook and Instagram, standing out has become much harder.

Not to mention, you get more quality leads from guest posting than ads.

7. What you need is a process.

Indeed, this is all you need…

  • The best kept secret content creators know
  • How this stuff actually works
  • How to make it happen as fast and easily as possible

Now, let’s dive in the best kept secret content creators know.

Write like you are talking to a friend by using your voice the way that you speak.

Use short sentences, dialogues and share a message.

Finally, she shared with us her 5 time-saving media secrets to increase your impact (and not your to-do list):

Part 1) Pitch your existing content (or pick your first area of focus, i.e topic). Eg blog, youtube video…

Part 2) Write for places that syndicate

Susie Moore - places that syndicate

For example, Susie has a column with a website Greatist. This website shares/syndicates content with others. She never wrote one blog posts for these websites like WebMD. This is what she calls writing one blog post and turning into twenty.

Part 3) Share guest posts on your website or blog.

Part 4) Repurpose and share your content again and again.

Susie Moore - Repurposing content

Part 5) Finally, rock those warm leads!

Start-up: Learn How to Pitch your idea to investors

I attended on 12th June 2017 a presentation and workshop on how to pitch an idea for entrepreneurs. Not only have I learnt a great deal but also the host Adeo Ressi from Founder Institute made everyone feel comfortable by joking all the time!😂

idea pitch

The Founder Institute is a global idea-stage accelerator and startup launch program helping entrepreneurs ‘with the structure, training, mentor support, and global network needed to start an enduring company’: http://fi.co/users/1329971/edit

So, Adeo Ressi started his talk by stating the five most important rules to follow when pitching your idea to potential investors:

  1. Show confidence. This is valid for any kind of enterprises you want to launch!
  2. Don’t make excuses for not pitching your ideas!
  3. Avoid superlatives/adjectives
  4. Use data, in other terms, be factual. Back up your ideas by showing you know your audience needs (demographics, size, geolocation…)
  5. End strong by stating clearly what your ask is! Why not leave with a slogan, for example.

He started with the basics, i.e the opening line you need to master for each of your pitch:

‘My company is [name], is developing [a defined offering], to help [a target audience] [solve a problem with the secret sauce].

It sounds easier than it is, so keep in mind these further tips when you are working on your opening line:

  • Be prepared to bring up a defined offering to the table, keep it clear (articulate, especially your company name!) and short!
  • You also need to specify your audience (age group, education level…) and what they truly want!
  • Never lie but don’t tell the whole truth easier. Remember the point about confidence?😉

Then, Adeo went into more general tips on how to get a higher visibility and brand awareness. He advised all entrepreneurs to find a prominent lead by doing research to figure out who might need your deal and by exploiting your networking opportunities through the following sites:

  • AngelList
  • Linkedin
  • CrunchBase.

Remember that your chosen lead must have time, money and expertise to help you out. You may need to repeat the pitching process up to 60 times to get one lead.

Now, let’s enter into the nitty-gritty of the pitching process:

  1. Meet as many people as you can
  2. Send invitations for coffee
  3. Keep updated with news
  4. Meet potential leads at online and offline events
  5. Send invitations to longer meetings once you have broken the ice with one lead
  6. Ask for funding
  7. News update again.

Remember not to over-sell yourself and that the goal of each meeting is to get to the next meeting. You need to build relationship and trust.

Prepare a one-page agreement with those who have shown interest in investing. Remember, the real investor will be the one you come towards to and pitch your idea to, and not the other way around!

When approaching someone about to invest in your company, ask for a little less than you wanted and explicitly ask if they want to be your adviser and lead the round.

When pitching, think about what the focus of your offer/service/product is on:

  1. A vision
  2. Problems/Solutions
  3. Traction/Interest (eg raise money for a business milestone that generates revenue).

Finally,  according to Adeo Rossi, the hardest business areas to pitch for, as investors are harder to convince to invest in due to the high risks are Travel, Music, Sports, Wine.😓 So, keep that in mind and find a complementary service that could add additional value!