Personalised customer experience through Artificial Intelligence

LET’S START WITH THE FIRST Presentation by Paul Sweeny from Webio, An ARTIFICIAL INTELLIGENCE VOICE BOT APP company

Artificial Intelligence

1. Conversational Interfaces have started to shift

  • First of all, people live inside their Messaging Apps. Can you prove it? I surely can!
    • 2 billion messages a month are exchanged between customers and businesses
    • 60 billion businesses are on Facebook Messenger
    • Children are on: Snapchat, Kik, Telegram, Instagram
    • And Apple Business Chat just launched!

Yet, why is the Artificial Intelligence getting so popular?

That’s because Artificial Intelligence picks up customers/users’ moods. Some places like Melbourne, Australia have already developed a strong Chatbot community.

However, can you provide me with a relevant example of Artificial Intelligence use and success?

Moreover, Artifical Intelligence tools (AI) such as Alexa, the smart speaker, enable companies to increase their sales.

Indeed, in the USA alone, 57% of the population has ordered an item through their Smart Speaker.

Additionally, 37% say that they spend more money on Amazon and Google since getting their Smart Speaker.

On top of that, it also creates opportunities for technology-driven services such as Alexa programmes designed for children costing $2 a month that can be embedded into the TV.

2. SO, WHAT ARE The top 3 categories of items ordered most through Alexa?

They are:

  • Smart Home
  • Games, Trivia and Accessories
  • Music and Audio.

3. THEN, The REcepTionist/Triage Bot will determine if the issue can be processed by the bot or BY HUMAN BEING

The bot will follow these 3 stages:

  1. HLP (Help) = What is the intent of the sentence?
  2. Triage = Who/what division is it for?
  3. Rules = Best Route… Human, Bot or both.

Besides Alexa, are there any other current applications of bots?

Of course! Some other examples of Bot usage are:

  • the ‘Uber’ taxi app linking drivers directly with customers
  • hotel booking sites allowing smarter offers for customers searching for accommodation on the sites…

4. CONSEQUENTLY, WHAT MUST A Today’s Check-out DO?

It must:

  • understand and manage customer intents
  • hold context
  • reinvent a new dynamic when it comes to SEO, Words, Sentences’ choices
  • create continuous conversations without interruptions
  • enable direct digital conversations. Why not have platforms for these?
  • Finally, it must cater for markets and conversations. Indeed, markets are conversations and conversations are about markets.

NOW, LET’S MOVE ON TO THE SECOND Presentation by Niamh Parkless (on the right) from Shopless.ie, AN ARTIFICIAL INTELLIGENCE SHOPPING AND DELIVERY APP company

Artificial Intelligence

1. FIRST OF ALL, WHAT IS Shopless.ie? IT is A new commitment personal shopping and delivery app DESIGNED for:

  • Fashion
  • Health and Beauty
  • Groceries

Secondly, what is the aim of this app?

Its goal is to attract local brands to deliver within 2-3 hours to your home. If you are a non-local brand, the aim is to reduce the shopping and delivery times. In other terms, it is a one-stop personalised application working with Artificial Intelligence to assist you with your shopping needs.

But, why do you think it will help my brand/business?

2. ARTIFICIAL INTELLIGENCE and Personalisation

  • According to a recent report from Accenture, 75% of consumers are more likely to buy from a retailer that:
    • recognises them by name
    • recommends options based on past purchases
    • or knows their preferences.
  • Research suggests that brands with strong omnichannel engagement have an average retention rate of 89% versus 33% for brands with weak engagement.

However, what are your recommendations for a successful implementation of Artificial Intelligence?

3. THERE ARE TO FOLLOW THESE Five Easy Steps for Better Personalisation via Artificial intelligence:

  1. Don’t involve third-party software, just start small. Just amend a small part of your site to show customers’ location
  2. Personalise your shoppers’ mass marketing campaigns as your customers’ questions. You can ask simple questions like age, gender and brand interest
  3. Use on-site development to automate personalisation
  4. Real-Time marketing personalisation. This involves customising ad content based on individual users
  5. Last but not least, focus on achieving a seamless personalisation across web and marketing channels. That is to say that your Marketing messages must be created for your clients based on what you already know about the person’s integrations with your company.

4. Finally, how is it going to meet my business goals?

  • Well, when it comes down to it, personalisation comes back to improving the customer journey and their experience
  • In conclusion, it’s a way for stores to:
    • differentiate their service,
    • reward loyal customers
    • build a more sustainable business.

FINALLY, LET’S FINISH UP WITH THE THIRD Presentation BY Emma Boylan from outside the box

At last, Emma talked about branding and personal branding to market yourself effectively. For this purpose, I will refer you to this previous article for more information.

 

Content Marketing Tips by Emma Boylan from Outside the Box

First of all, thanks to all attendees for coming to this event advertised on Eventbrite website. Most importantly special thanks to Emma Boylan from ‘Outside the Box’ for coming to talk to us at Bank of Ireland Grand Canal Square venue in Dublin (Ireland) about Content Marketing.

Content Marketing Networking Event with Outside the BoxContent Marketing Networking Event with Outside the Box

Content Marketing Networking Event with Outside the Box

Secondly, let me talk to you a bit about Emma’s journey and story before going down to the content marketing piece.

Emma went a trip to Australia, where she did all kind of jobs. Then, she got back to work in Ireland. She left her 9 to 5 job four years ago to fulfill her dream of starting her own business.

She set up her ‘Outside the Box’ company when she saw that most marketing was all the same. She realised that businesses were really struggling to attract the right clients and have a message that made them different. At the beginning, she learnt a lot by doing. However, she started implementing a business plan about 2 years ago. She highly recommended you to have a plan when you get started so that you stay focused and motivated to reach your goals.

Using her passion for creative content and background in psychology, Emma has helped 100’s of businesses get crystal clear on their message to get them noticed and fill their businesses with clients in record time! So, I hope this will help you, too!

Please find below the talk topics and her visual presentation with her contact details. Please note that this slideshow can be downloaded and saved in your SlideShare account as well as shared through Social Media.

https://events.bankofireland.com/event/digital-marketing-tips-and-strategies-for-smbs/

Thirdly, I will detail a little more the explanations she gave beyond the slides themselves (transcript) so that you can understand them in the right context.

Step 1: To find the right client with the right message, focus on actually taking actions and avoiding procrastination.

Step 2: when you go about looking for clients, ask yourselves these questions:

In all means, always make sure you are being your unique self. Don’t copy others as clients will notice this and it will appear unauthentic.

Step 3: Once you have done your research, start meeting people like you. Tell your unique story, that should answer the ‘Why’ and the ‘What’ about your business. Keep in mind that your story matters more than offering discounts. Emma suggested not to offer too many discounts to attract customers. Instead, give something people need and that they will buy. Indeed, your company must resonate with their needs and offer solutions to their problems.

Step 4: Create your branding message. For that purpose, keep in mind that people, in general, have the attention span of a goldfish, so you need to be brief in your message to grab their attention. When creating your message, you need to focus on your business benefits in 10 seconds. Yes, you read it correctly, your benefits and not so much your features!

Step 5: Think about the results you want to get. A good way to deliver an outstanding message is to reflect on the top 10 problems and solutions you can offer to a client. Again, it’s all about the client, so your content should revolve around him/her!

Step 5: Write a first marketing plan. This doesn’t need to be lengthy but instead highly focused on your goals. For example, ask yourself: ‘how many clients do you need to make X Euros? How many clients per week do I need to get?’ In other terms, focus on your Return on Investment (ROI). Do not worry if it’s not 100 % perfect, you can always revise it as the time goes on and your business evolves.

Step 6: Be social and engaging. It’s not all about how many followers you have but rather how engaged they are. You need to increase the quality of organic followers by measuring your engagement rate on your social posts.

Step 7: Be clear in your message about what you want your clients to do. In other terms, lead people by the hand by providing a clear call-to-action. Do not ask questions that may bring a ‘no’ answer.

Step 8: Represent your own self in your brand. People buy from people. So, be out there in picture or video. People want to get to know you, see who you are and feel connected to you. For example, a photography frame business taking pictures of themselves with their framed photography will see better results than just publishing the framed photography on its own. Your imagination costs nothing, so don’t be afraid to be different and unique!

Step 9: To be remembered, you must focus on creating habits and showcasing what people know you for and people will follow. So, be consistent in your posting schedule and allocate regular time to stick to it. If your followers are used to see your video every Tuesday, make sure you post your video each Tuesday.

Finally, if you would like to deepen your knowledge on how to stand out for success and market yourself to get more clients and make more money, Emma is providing a 6-month online programme. Check her Facebook video teaser for more information and contact her by email if you are interested in emmaboylanpr@gmail.com.

Music Festival and Conferences from top industry speakers in Dublin (13th-15th June 2014)

Sorry everyone for this last minute post, I only heard by these series of events literally few minutes ago!

This weekend will be a busy music agenda, both in terms Do It Yourself tips for independent artists and gigs for a larger audience!

Check out the two below pictures for more information on the programme and how to book your tickets:

Music industry conferences' programme

Music Festival Programme

Hopefully you’ll read this post in time and will be able to attend some of these events!

Have fun and if you can’t attend conferences, you may be able to get in touch with the Youbloom organisation and arrange private sessions!

How to use YouTube videos and non-profit programme to fundraise

For those of you who are only uploading basic videos on YouTube but have not thought about their YouTube channel trailer nor about using YouTube to raise funds, it’s time to review your strategy!

As you may know, videos are a great way to sell your idea, service or product, so why not using YouTube to its fullest potential by creating a compelling message for your brand or charity? Don’t you know how or where to start? These below articles should guide you through the essential steps to go through, in order to create successful video campaigns.

http://www.reelseo.com/video-nonprofit-tips/

http://mashable.com/2010/03/26/non-profits-youtube/

If you aren’t quite sure which video format or style would suit best your organisation, this article should give you few hints:

8 great examples of nonprofit storytelling

http://thedeependdesign.com/creating-compelling-video-content-youtube/

Also, as it is suggested in the above Mashable article, you may opt to join the YouTube Non-Profit Program to receive donations but note this isn’t available in all countries.

Youtube non profit program

To find out more about it, check the following link:

https://www.youtube.com/nonprofits

Finally, here are few tips on how to gain attention from other YouTube users and get more likes or subscriptions to your channel:

Using YouTube as a Fundraising Tool for your Non-Profit

Do you have further tips to share on how to use YouTube for fundraising purposes?

Nonprofit-groups-to-boost-campaigns-via-new-youtube-feature