First of all, what is this project about? DublinCircus Project is a non-profit organisation working to bring the circus arts to life in Dublin. They are based at Bannow Business Centre on Bannow Road, Cabra.
Secondly, why are they organising fundraising campaigns? Because they keep expanding and buying new equipment. Consequently, they organise regular kickstart live performance projects!
So, I attended their event on Saturday 31st October 2015 at the Back Loft Creative Hub, St Augustine Street, Dublin 8.
THEIR EVENTS AND CENTRE
For more information about the event and the circus centre, check these links:
This is an event I have organised a few years ago to raise funds for the very actively involved Beautiful Gate charity from South Africa. This Non-Profit Organisation is doing great things for vulnerable children and families as well as children orphans.
The gig and Dj set
First of all, the fundraising music gig took place in Dublin at the Q Bar (now River Bar), Burgh Quay on Thursday 16th September 2010.
It showcased Ras Rob and Dale Turner deejaying skills.
The night was very successful with more than 80 attendants partying!
DJ MUSIC VIDEO AND SOUNDTRACKS
Secondly, to listen to Ras Rob and Dale Tuner’s tracks, check out the below soundcloud mixes and video:
As far as the gig is concerned, it has also been a success in terms of money raised for the charity Beautiful Gate South Africa.
Indeed, we have been able to send 360 Euros via online banking to finance a week-long holiday club for 200 primary school children to do fun and educational activities run by teen groups who develop planning and leadership skills!
Furthermore, the staff from Beautiful Gate South Africa really appreciated your donations.
To prove this, they have sent us a little report with pictures and a video, which you can see below:
“The children in Crossroads have always been fanatical soccer players. With the recent World Cup, the enthusiasm has got even higher than usual.
Many of the junior (under 13) teams are run by older teenagers, who meet and train by the side of the road in drainage areas – even the local schools don’t have a grass playing area.
Although the soil is naturally sandy, they dodge broken glass, old rusty metal faeces and stones, often playing in bare feet. The older boys who are the team coach/manager have had no coaching. ‘Training’ is often an impressive word for a kick-about.’
BEAUTIFUL GATE CHARITY ACTIONS
Consequently, Beautiful Gate has invested in a grass sports field that is safe and clean. It is used by local groups and schools for soccer, netball, and athletics. We work with the teenage soccer coaches to:
help them learn about coaching
become good role models for the younger boys.
This week, there is a Soccer Holiday Club – 16 teams of up to 20 boys (under 13) on our field. They arrive by 10 am every day to join in a session about life skills before playing their matches. The life skills sessions cover topics such as respect, responsibility and hygiene. We also link the topics with practical examples of behaviour on the pitch as well as opportunities to act as linesmen during the matches.
The soccer is taken very seriously – not only pride is at stake! Many of the Bafana Bafana players have come from communities like Crossroads.
They have also been able to escape poverty through their footballing talent. Few have the talent and luck to make a career out of football. But our hope is that all the boys will be able to build a better future for themselves, through the life skills they learn and through improved strength from the physical exercise.
Organisation Support and Community Development Manager’.
Finally, you can make online donations as well ascheck the children playing soccer in this YouTube video and slideshow:
Here are few general tips to follow to successfully fundraise through music. But remember, there are always many options to choose from when it comes to fundraising.
1. Write a song for the cause. You can directly raise money to support fundraising by publishing the song as a single and selling downloads to your friends, at a local coffee shop — anywhere! Don’t forget to advertise the song along with what it is supporting. If people like the song, they will be intrigued and more likely to check out the cause.
For that, you need to ensure that the lyrics aren’t inappropriate since you will need to target different age groups. Indeed, donors aren’t necessarily the youngest crowd. So, keep in mind that individual incomes are strongly linked to donated amounts and more often than not, the oldest donors are the most generous. Consequently, do not rule them out.
The song lyrics should also be strongly related to the charity message so that the message doesn’t get lost. Besides, your song must be strongly related to the charity message, so that the message doesn’t get lost. The song must strike an emotion, to appeal to the audience.
2. If you are not part of a charity and want to fund-raise for one, try to select a popular charity. Generally speaking, those who look after health matters are more praised and attractive than others.
3. Spread the words. If you don’t want to sell a song, post a link to it for free! The more you send it around, and encourage others to pass it on, the more you can increase awareness drastically just by getting people interested in a cool tune. Include a description or link to the cause with the song so people are inspired to click, read, and support.
As you understood, it’s highly recommended to have an online presence, whether through social media, or website. Having an interactive fundraising page with videos, pictures and allowing online payments by credit/debit cards or PayPal, would be greatly beneficial for your campaign. You need to remember to offer payment convenience to your donors. So, if you are not online, at least think about street collections and leaflets distributions. You can either offer an online download or physical CD. But as mentioned above, a shareable online link can spread faster and further and become more viral than a street campaign.
4. Send newsletters including ways to support, as well as a link to a song pertaining to the cause. Even if it is not your song, you can still inspire people to help by capturing their attention through the song.
Here, make sure your customise your message to each individual to appeal to their needs and interests. Also, did you know that the most-read part of a letter is the PS? That’s why you should never omit it, and why it should say whatever is the most important thing you have to say. If you opt for direct mail, get friendly with the Postal Service. Learn their strange ways. Speak their language. It can save you a lot of trouble and money.
5. Put on a show! Find a few local bands or solo acts willing to do a festival or a concert event and sell tickets to raise money. The artists get to show their skills and have the opportunity to increase their fan base while playing a fun show that benefits a cause.
Coming back to the point we previously mentioned about age groups, remember to organise a family-friendly event by making the right choice of band. For more visitors, choose something all age groups can listen to, such as soft rock or choirs.
6. Look for sponsors, if you can, as this will spread the message to the community a little quicker. If you have Public Relations contact, reach them out to request a press release. Engage with both donors and sponsors, if you want to make this event successful. Try to meet their expectations and they will be more likely to contribute more to your organisation!
7. Create a songwriting contest to compete in to target a young audience. Encourage people to write and submit a song for the cause. You can sell tickets to support the cause. There can be a prize for the winner and the added benefit is increasing awareness for the cause through the mere interest and buzz about the contest. For an older crowd, you may opt for raffle tickets sales or ask them to vote for their favourite song, too.
8. Thank everyone. When you thank a donor or a sponsor, you complete the circle. When you don’t, you’re like a mail-order company that doesn’t send what people pay for.
9. Communicate the results of the fund-raising effort and be transparent how the money is going to be invested. The public will not trust your charity/organisation unless you communicate in a transparent manner how their monies will be used.
10. Remember the overall objective: fundraising is about passion, relationship, connection — and love. To avoid disappointing anyone, make sure you keep track of your budget. This will increase the chances of success and give your organisation a sense of reliability, responsibility and reputation. After the event, make sure you keep in touch with your donors and try to get them to subscribe for a long-term continuous contribution (instead of one-off).
11. f you feel stuck with time and uncertain about how to do an online campaign, you may decide to associate yourself with a social media/web design agency specialised in this type of music fundraising campaign like this one:
The MC & Judges Matthew Williamson and Tobi Omoteso have been judging the freestyle hip hop and breakdance battle at Andrews Lane Theatre, Dublin 2 on Thursday 19th December 2013. Jane Shortall together with Matthew have been hosting the event and presenting the different dance crews of all ages: adults, teenagers and children as well as the fundraising purposes (for more information on this, check the videos’ comments).
To view the 6 videos, check my youtube channel as follows: