Entrepreneurship Web Summit for Women: Conference Summaries

These short series of entrepreneurship web summit for women were brought to you by Morgane FEVRIER, business mentor and personal development coach for women entrepreneurs.

This French entrepreneurship web summit for women took place in March 2020 over 10 days with 3 web conferences each day. Please note there was and is no replay option for these. Consequently,  I will only share with you the ones I have attended.

The conferences address 3 essential and complimentary themes; namely business, well-being, family and relationships.

In this blog post, there are summaries of 4 conferences from the entrepreneurship web summit for women.

1. How to authorise yourself not to be pigeonholed by society

authorise yourself not to be pigeonholed by society

Sabine ZAHNER is the first  speaker from the web entrepreneurship web summit for women. She is a freelance photographer, a Chi Nei Tsang  therapist and personal development coach.

She gives you tips to find out what motivates you and what projects you should go for.

To figure out these, you need to start asking yourself :

What works for me ? Does it work for me?

In other terms, she advises you not to accept every single client proposals, but instead follow your gut feelings and your values. Connect yourself with your body and emotions. If your body and emotions feel it’s not the right timing, project, it is best to let it go. If you have difficulties doing this, reconnect and touch your body and learn to breath. You can also go for belly massage to help your digestive system when you feel under pressure.

She believes you should take decisions based on how enthusiastic  you are about a specific project. For example, if you have zero interest in the final products or feel the client isn’t paying you enough, it is worth to turn down the request. This way, you free up time for a new client, for which you may get more interesting projects.

Don’t under-estimate either networking and connecting with potential clients. Sometimes, this can happen over an informal meeting. Take a little step and make a small choice daily to keep you motivated.

2. How to confront your fears to create your ideal life

confront your fears

Aileen VALERE GILLE is from Belgium. She worked for 5 years as a career adviser and 12 years as charity business manager (HR, budget, recruitment).  Then, she trained in kinesiology and various coaching and holistic methods.

She gives you few tips on how to confront your fears. She advises you to try out kinesiology and group psychotherapy, in order to manage your insecurity feelings.  For that, you need to ask yourself these questions:

a) where do these fears come from? You need to try and understand them

b) what are the other thoughts to have?

Similarly to Sabine, she places the importance in your intuition into your business and life. To do so, you need to pay attention how your body is responding to various events. She feels you should give yourself small challenges without beating you up either.

 You need to loosen yourself up by taking a light approach towards life. She also recommend you to switch business only if you have enough funds to quit your normal daily job. She, herself, took a while to go full-time entrepreneur. Initially, she worked full-time, then part-time, until she felt ready to quit her daily job to go full-time freelance.

3. How to use your quarter century life crisis to think finally about what you really want 

quarter century life crisis

Mylène MARVIN worked in Human Resources and has followed and tested coach trainings. She is now a life coach and therapist specialised in career and life transition, who helps her clients to manage better their emotions and know themselves better.

She believes you need to overcome the idea that a permanent contract is a secure employment. However, she thinks that security does help you to question yourself about your achievements.

Similarly to Aileen, she thinks you shouldn’t quit your job too quickly and take time to think about your project. Instead, you should look into temporary entrepreneurship relief (ie unemployment benefits paid out for a year). Some companies also offer mutually agreed termination of contract, in other terms, a kind of unpaid leave for ‘business creation’. If your company does not offer such option, then you will need to keep working and saving money for your start-up.

She has launched a Youtube channel called ‚quarter century life crisis’, in which she views this crisis time as an opportunity to specialise yourself, follow your path and avoid repressing your emotions.  It is a point in your life where you can ask yourself : ‘what do I want ? Why am I here ?’

It is a good time to dare doing a useful job, beng authentic and following a small step that will make sense to you.

When it comes to your business, it is important not to view everyone as competitors, but instead exchange with your competitor.s and help each other out, even you have the same job and target.  Indeed, working in partnership (2 people) can be rewarding, when it comes to, for example, organising a big event. It lightens the workload and makes you feel less isolated.

4. How to find and maintain a good work/ life balance

work and life balance

Marie-Agnès JAMBARD is an energy psychotherapist and reflexologist.

She has had multiple freelance jobs such as beautician, salesperson, old age and disabled people carer before she launched her business in energy therapy and reflexology.

In this visioconference, she is giving us tips to lead a successful and balanced personal and professional life.  She feels we should focus on 3 points helping us to find a balance :

a) Assess yourself

Where am I in my professional life? Do I feel nourished? Do I feel fulfilled? This is a start where I question myself.

b) Identify difficulties I encounter in each of these areas (professsional/personal).

Welcome these difficulties, do not avoid them. Nothing is fixed, you need to reassess yourself regularly. Avoid putting yourself last and do not limit yourself.

If you have issues in all areas, start with the personal ones. Every starts from yourself and the need to be aligned, in agreement with oneself.

You need to start getting to know yourself by knowing your needs and expressing them. Everything that we live outside starts by oneself. Assess what suits you and do not cut spontaneity. Find what livens you up.

c) Confront and reconnect with yourself.

Listen to the life intelligence which carries you. Listen to it and trust it. Connect yourself to your intuition. Let it go of the classical conditioning. Allow yourself to be ‘you’ and show the example. Get out of the beaten tracks by forgetting limiting beliefs and old ways of functioning.

Skyrocket your reputation and attract new clients by becoming your own publicist

How to rapidly grow your email list, credibility and visibility without paid advertising or expert credentials.

1. What you’ll discover:

    • Why  guest posting to media is a must for you NOW (even if you don’t feel ready)
    • Everything you need and don’t need to rock your business and life with guest posting on your side!
    • How to nail it despite your already packed schedule
  • How to level up fast by just being yourself, right now!

If you want to attract quality clients and grow your email list like crazy, you want to stand out from the noise! Make a big impact with your gifts and be discovered for your unique, personal magic…

Guest posting is the most low-risk, high converting way to, grow your email list, authority and business FAST…

2. About Susie Moore

Susie Moore picture

First of all, Susie is from the UK, lived in Australia and now living in the USA.

She used to work as a business developer and started working as a coach on a side-business.

Also, she would be reading lots of great content from blogs and websites. She was worried about how people would found out about her beyond the family and friends’ circles. A website she was paying most attention to was MindBodyGreen

As a life coach, she started becoming more aware of other coaches. She read a lot about coaching on that website and started submitting her first article to Mind Body Green. That became her very first guest post. She received nearly 4000 shares on her very first piece and got a massive reach with this guest posting tool. She became hooked.

3. How does guest posting work?

Susie Moore How Does Guest Posting Work

Basically, you submit your piece of content normally between around 600 and 700 words to a media outlet that speaks to you, that has your ideal avatar/audience reading it.

Additionally, at the end of your guest post, you have your call-to-action, meaning you are asking your readers to click to something. That can be your blog, your website, your landing page, your books.

As a result of your call-to-action, you will get all sorts of benefits such as increase of subscribers, one-on-one clients, social media followers, webinar sign-ups, sales’ page visitors, book sales, programmes and so much more. In fact, all Susie’s one-on-one clients come through referrals via her online contact form after seeing her in the media.

Using this guest posting method, she grew her email list by 29000+ subscribers in just 9 months for FREE (sometimes she was getting paid to contribute) and landed coaching clients at $1500 + per hour (with a waiting list).

4. Guest posting is the root of all the best publicity.

First and foremost, let me clarify what she means when she talks about media. Media includes online newspapers, magazines, radio, tv, facebook lives.

Susie Moore - examples of online media outlets

Secondly, there is another cool thing that happens once you start sharing your work and stories, influencers start to pick it up. They start sharing your stories because it’s out there and relevant as well as speak to their audience.

Susie Moore - example of influencers

But, fear not if you have a different background and no connections, this works for every market and media. Even being from a foreign country can be a real advantage to you.

5. So why should you be doing this?

Well, you get the edge because people know about you.

Indeed, it’s pure and simple: discovery, i.e, get more clients buying your products or services.

Of course, you get more credibility and authority from getting your name appearing in big media outlets.

As a consequence, you can increase your rates just as a matter of getting media.

Besides, more opportunities open up to you such as speaking gigs, bookings.

You also get an expert status and make a bigger impact. If you have something of value and use to people. It also works forever, since your articles live forever. People can discover you at any time or day.

Since she has had regular students and clients, she has refined this highly teachable and repeated system for guest posting opportunities and hot leads on the regular…

6. So, tell me…

Have you ever guest posted? Are you happy with the results? If not, why?

Not all media is created equal.

    • ROADBLOCK #1: I don’t have time to invest in this!
  • ROADBLOCK #2: I’m not an expert!

Think instead what you have to share and contribute to the world?

Here are a few topic ideas:

Susie Moore - ideas of guest posts

NB: Inside Secret!

Once you started creating content and getting featured for it, you get quickly known for your topic, because it’s the sharing that makes you an expert, not the other way around!

Susie Moore - Become an expert

  • ROADBLOCK #3: Isn’t it easier to run Facebook Ads?

Well, Facebook Ads cost a lot in the long run. Furthermore, with all of the advertising noise on Facebook and Instagram, standing out has become much harder.

Not to mention, you get more quality leads from guest posting than ads.

7. What you need is a process.

Indeed, this is all you need…

  • The best kept secret content creators know
  • How this stuff actually works
  • How to make it happen as fast and easily as possible

Now, let’s dive in the best kept secret content creators know.

Write like you are talking to a friend by using your voice the way that you speak.

Use short sentences, dialogues and share a message.

Finally, she shared with us her 5 time-saving media secrets to increase your impact (and not your to-do list):

Part 1) Pitch your existing content (or pick your first area of focus, i.e topic). Eg blog, youtube video…

Part 2) Write for places that syndicate

Susie Moore - places that syndicate

For example, Susie has a column with a website Greatist. This website shares/syndicates content with others. She never wrote one blog posts for these websites like WebMD. This is what she calls writing one blog post and turning into twenty.

Part 3) Share guest posts on your website or blog.

Part 4) Repurpose and share your content again and again.

Susie Moore - Repurposing content

Part 5) Finally, rock those warm leads!