Fundraising Music Events

Content Marketing Tips and Strategies from Emma Boylan’s company ‘Outside the Box’

First of all, thanks to all attendees for coming to this event advertised on Eventbrite website. Most importantly special thanks to Emma Boylan from ‘Outside the Box’ for coming to talk to us at Bank of Ireland Grand Canal Square venue in Dublin (Ireland) about Content Marketing.

Content Marketing Networking Event with Outside the BoxContent Marketing Networking Event with Outside the Box

Content Marketing Networking Event with Outside the Box

Secondly, let me talk to you a bit about Emma’s journey and story before going down to the content marketing piece.

Emma went a trip to Australia, where she did all kind of jobs. Then, she got back to work in Ireland. She left her 9 to 5 job four years ago to fulfill her dream of starting her own business.

She set up her ‘Outside the Box’ company when she saw that most marketing was all the same. She realised that businesses were really struggling to attract the right clients and have a message that made them different. At the beginning, she learnt a lot by doing. However, she started implementing a business plan about 2 years ago. She highly recommended you to have a plan when you get started so that you stay focused and motivated to reach your goals.

Using her passion for creative content and background in psychology, Emma has helped 100’s of businesses get crystal clear on their message to get them noticed and fill their businesses with clients in record time! So, I hope this will help you, too!

Please find below the talk topics and her visual presentation:

https://events.bankofireland.com/event/digital-marketing-tips-and-strategies-for-smbs/

Thirdly, I will detail a little more the explanations she gave beyond the slides themselves (transcript) so that you can understand them in the right context.

Step 1: To find the right client with the right message, focus on actually taking actions and avoiding procrastination.

Step 2: when you go about looking for clients, ask yourselves these questions:

  • Who is your ideal client?
  • What is your target market?
  • What are their problems?

In all means, always make sure you are being your unique self. Don’t copy others as clients will notice this and it will appear unauthentic.

Step 3: Once you have done your research, start meeting people like you. Tell your unique story, that should answer the ‘Why’ and the ‘What’ about your business. Keep in mind that your story matters more than offering discounts. Emma suggested not to offer too many discounts to attract customers. Instead, give something people need and that they will buy. Indeed, your company must resonate with their needs and offer solutions to their problems.

Step 4: Create your branding message. For that purpose, keep in mind that people, in general, have the attention span of a goldfish, so you need to be brief in your message to grab their attention. When creating your message, you need to focus on your business benefits in 10 seconds. Yes, you read it correctly, your benefits and not so much your features!

Step 5: Think about the results you want to get. A good way to deliver an outstanding message is to reflect on the top 10 problems and solutions you can offer to a client. Again, it’s all about the client, so your content should revolve around him/her!

Step 5: Write a first marketing plan. This doesn’t need to be lengthy but instead highly focused on your goals. For example, ask yourself: ‘how many clients do you need to make X Euros? How many clients per week do I need to get?’ In other terms, focus on your Return on Investment (ROI). Do not worry if it’s not 100 % perfect, you can always revise it as the time goes on and your business evolves.

Step 6: Be social and engaging. It’s not all about how many followers you have but rather how engaged they are. You need to increase the quality of organic followers by measuring your engagement rate on your social posts.

Step 7: Be clear in your message about what you want your clients to do. In other terms, lead people by the hand by providing a clear call-to-action. Do not ask questions that may bring a ‘no’ answer.

Step 8: Represent your own self in your brand. People buy from people. So, be out there in picture or video. People want to get to know you, see who you are and feel connected to you. For example, a photography frame business taking pictures of themselves with their framed photography will see better results than just publishing the framed photography on its own. Your imagination costs nothing, so don’t be afraid to be different and unique!

Step 9: To be remembered, you must focus on creating habits and showcasing what people know you for and people will follow. So, be consistent in your posting schedule and allocate regular time to stick to it. If your followers are used to see your video every Tuesday, make sure you post your video each Tuesday.

Want to get more marketing tips? Register for FREE and come along to the next event on Tuesday 21st November 2017 to learn how to use SEO & Digital marketing to grow your website traffic.

Ireland/France

Accommodation in Dublin, Ireland / Logement à Dublin, Irlande

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FRANCE

Accommodation in Dublin

There is an accommodation crisis in Ireland, and particularly in Dublin. It is therefore very difficult to find an apartment (or house). Rental prices are extremely high.

Consequently, if you are living abroad and planning to move to Dublin, prepare yourself ahead of your departure flight.

First of all, depending on your budget, make sure you book in advance a room in a Hostel or Bed & Breakfast or Hotel in advance.

Remember that it can get very booked out at weekends or during special events.

Plan a week or even two of short-term accommodation to give you time to find a more permanent place. It will save you from unnecessary stress!

For all accommodation types below, you can check their ratings and book accordingly.

http://www.hostelworld.com/hostels/Dublin

http://www.bedandbreakfasts.ie/county-dublin/dublin/

https://www.booking.com/budget/city/ie/dublin.en-gb.html

https://www.staycity.com/.

Then, when you look for a place to stay for few months or years, be open-minded!

Search both in the center and around. Here is an article explaining the division of Dublin into districts

Check as well these sites to see if public transports are within your reach:

Think about checking directions and distances on Google Maps.

TeroVesalainen / Pixabay

When you arrive, I know that your first reaction is to get the cheapest place. But don't go for that, or you may end up in an unsafe place.

Places that I would avoid are:

  • Dublin 1 in some quarters quite Northern. Closer to the rivers, it's generally ok.                     

  • Dublin 8 towards Portobello and Kilmainham or Houston Station   

          
  • Outside city centre: Mulhuddart, Tallaght, Finglas, Ballyfermot, Crumlin, Clondalkin.

If you want to save a bit of money by dealing directly with landlords, opt for an accommodation advertised in one of these Facebook groups:

geralt / Pixabay

https://www.facebook.com/groups/idealflatshare/

https://www.facebook.com/groups/1397271653639272/

https://www.facebook.com/groups/Dublin.Flatshare/

https://www.facebook.com/groups/1607597689487462/?ref=bookmarks

https://www.facebook.com/groups/1459037897697419/?ref=bookmarks=

https://www.facebook.com/groups/theidealflatmatedublin/?ref=bookmarks

https://www.facebook.com/groups/RentalDublin/?ref=bookmarks

https://www.facebook.com/groups/Rentdublin/?ref=bookmarks

Keep in mind to comment below the accommodation post on Facebook. Let also the property advertiser know that you have sent them a private message to arrange a viewing.

Otherwise, a big majority of accommodation is advertised through letting agencies on these sites:

http://www.daft.ie/

https://www.myhome.ie/rentals/dublin/property-to-rent

http://home.ie/

https://dublin.craigslist.org/search/apa

http://www.let.ie/

However, if you are student,  check the 'student room' section of previously mentioned sites. You could also opt for college campus accommodation or student housing:

https://erasmusu.com/en/erasmus-dublin/student-housing

https://www.daft.ie/dublin/estate-agents/dublin-8/hostingpower/

http://studenthousing.ie/

When it comes to payments, be extra careful. If the person you contact tells you that he/she is traveling a lot, watch out! NEVER, NEVER pay a rent/deposit NOR SIGN ANY CONTRACTS in advance, let alone if you have not visited the apartment beforehand.

Finally, if there's a place that you like, do not go away saying you have to think about it! Chances are the accommodation will be gone! Have all documents and money prepared to book it! Check these helpful tips found in a Reddit forum, so that you don't miss opportunities.

 

Logement à Dublin

La crise du logement en Irlande et particulièrement à Dublin. C'est par conséquent très difficile de trouver un appartement (ou une maison). Les prix des loyers sont aussi très élevés. Préparez-vous à cela!

Donc, si vous vivez à l'étranger et planifier de déménager à Dublin, vous aurez besoin de vous préparer avant votre départ d'avion pour éviter de mauvaises surprises.

Tout d'abord, assurez-vous de réserver à l'avance en fonction de votre budget une chambre dans une auberge de jeunesse, un Bed & Breakfast ou un Hôtel. 

Rappelez-vous que ces types de logements peuvent être complets lors des weekends ou évènements spéciaux.

Prévoyez une semaine voire même deux semaines de réservation d'un logement court-terme pour vous donner du temps pour trouver un endroit plus permanent. Cela vous épargnera du stress inutile! 

Pour tous les logements mentionnés ci-dessous,  vous pouvez consulter leurs évaluations ou classements et faire votre réservation:

http://www.hostelworld.com/hostels/Dublin

http://www.bedandbreakfasts.ie/county-dublin/dublin/

https://www.booking.com/budget/city/ie/dublin.en-gb.html

https://www.staycity.com/

Ensuite, quand vous commencer chercher un endroit où rester pour quelques mois ou quelques années, soyez ouverts d'esprit!

Recherchez aussi bien en centre-ville qu'aux alentours. Voici un article qui explique la division de Dublin en quartiers

Vérifiez aussi ces sites pour voir si les transports publics sont proches de votre logement:

Pensez à vérifier les directions et distances sur Google Maps.

Je sais que votre première réaction est de trouver un endroit économique. Mais ne pensez pas comme cela, ou vous risquerez de vous retrouver dans un quartier à risque.

Les endroits que je vous conseillerai d'éviter sont:

  • Dublin 1 dans certains quartiers plus au Nord du quartier. Près de la rivière, cela est généralement ok.                                     
  • Dublin 8 vers les quartiers de Portobello/ Kilmainham/Houston Station                             
  • Hors centre-ville: Mulhuddart, Tallaght, Finglas,  Ballyfermot, Crumlin, Clondalkin.

Maintenant, si vous voulez économiser un peu d'argent en étant directement en relation avec les propriétaires, optez pour un logement publié dans un de ces groupes Facebook: 

https://www.facebook.com/groups/idealflatshare/

https://www.facebook.com/groups/1397271653639272/

https://www.facebook.com/groups/Dublin.Flatshare/

https://www.facebook.com/groups/1607597689487462/?ref=bookmarks

https://www.facebook.com/groups/1459037897697419/?ref=bookmarks=

https://www.facebook.com/groups/theidealflatmatedublin/?ref=bookmarks

https://www.facebook.com/groups/RentalDublin/?ref=bookmarks

https://www.facebook.com/groups/Rentdublin/?ref=bookmarks

Si vous choisissez cette option, n'oubliez pas de commenter sous l'article du logement. Indiquez-leur aussi que vous leur avez envoyé un message privé pour arranger une visite.

Sinon, la majorité des logements est publiée par le biais d'agences de location sur ces sites:

http://www.daft.ie/

https://www.myhome.ie/rentals/dublin/property-to-rent

http://home.ie/

https://dublin.craigslist.org/search/apa

http://www.let.ie/

Cependant, si vous êtes étudiant, vérifiez la section  'student room' des sites précédemment mentionnés. Vous pouvez aussi opter pour le campus d'une des facs' ou un logement étudiant:

https://erasmusu.com/en/erasmus-dublin/student-housing

https://www.daft.ie/dublin/estate-agents/dublin-8/hostingpower/

http://studenthousing.ie/

En ce qui concerne le paiment du loyer, soyez vigilants! Si la personne vous dit qu'elle voyage souvent, c'est un avertissement à la fraude! NE JAMAIS JAMAIS PAYER un loyer ou une quittance OU SIGNER UN CONTRAT à l'avance, surtout si vous n'avez pas au préalable visiter l'appartement!

Enfin, si vous visitez un logement et que vous l'aimez, ne partez pas en disant je vais y réfléchir!

Il y a des chances que vous perdiez le logement! Ayez aussi tous les documents et l'argent prêts pour réserver le logement!

Jettez un oeil à ces astuces utiles trouvées dans une conversation de forum Reddit qui vous permettront de ne pas rater d'opportunités.

 

Fundraising Music Events

BlueFire Street Festival 2017 – music and dance in videos

This year, we got a little unlucky for the festival because it was ☔ the whole day. So, fair play to festival organisers, volunteers, festival-goers and street performers who put up with the rain!👏On the main stage, there were a little luckier as they were sheltered from the rain.

However, this didn’t prevent us from attending it and it was enjoyable despite the bad weather conditions.

I have taken pictures of the programme, murals, circus performers on stilts, a stage music performance (Ronix), a youth talk from the Girl Crew and the welcome tent. Take a look at this slideshow. If you’d like to find out more information about the performers at BlueFire Street Festival, take a look at their website.

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I have also filmed this new school hip-hop street dance performer that replaced Sam Gabriel. If you’d like to follow Des Ebelle on Facebook as well, check his page here.

Finally, I spent most of my time watching the Venezuelan singer Ronix featuring Allegro andante band on the main stage playing Latin fusion sounds like merengue, bachata…

If you would like to follow them, you can find them on Facebook at Ronix and Allegro andante show band.

I have filmed two long videos and a shorter one, which I hope you will enjoy!

If you have taken more pictures or videos, share their links with us in the comment box below!

Fundraising Music Events

Catch up with Femi Kuti’s live concert in Dublin (Ireland)

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Olufela Olufemi Anikulapo Kuti (born 16 June 1962), popularly known as Femi Kuti, is a Nigerian musician born in London and raised in Lagos. He is the eldest son of afrobeat pioneer Fela Kuti.

 

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Femi’s musical career started when he began playing in his father’s band, Egypt 80. In 1986, Femi started his own band, Positive Force, and began establishing himself as an artist independent of his father’s massive legacy.

Since then, he has continued playing the music style his father was famous for, i.e afrobeat. Afrobeat can be defined as ‘a complex fusion of jazzfunk, Ghanaian/Nigerian highlifepsychedelic rock and traditional West African chants and rhythms.’ 🎷🎺🎸🎹🎤

Femi also follows his father’s legacy by being strongly committed to social and political causes, as you can notice in his songs’ lyrics as well as his website: 💗

https://femikuti.com/home

In this article you can see how engaged he is with the issues Nigerian people are currently facing: 😭😡

Nigerian musician Femi Kuti urges stars, fans to focus on Boko Haram victims

Do you like his music? Why not download a few songs or buy some of his CDs on Amazon: 👇💿💰

Femi Kuti’s music on Amazon

Now, let me share with you few videos from his live concert at The Academy, Dublin (Ireland) on Saturday 8th July 2017!!🔥 Since these videos were originally Facebook Live Streams, the quality may not be optimum for YouTube. 😳😓 I would recommend you to watch them from your mobile phone, as they have been filmed with my iPhone for mobile phone users! 😉 Subscribe to my YouTube channel to stay up-to-date with upcoming videos!👍

 

 

Fundraising Music Events

Funding and Financial Sustainability for Non-Profit Organisations in Ireland

I attended an event advertised on Facebook and organised by Bluefire Dublin called ‘Igniting Change: Funding & Financial Sustainability’ on Thursday 29th June 2017. The event was aimed at voluntary and community organisation, social-enterprises, individual artists or community-based project managers, and small-medium NGO’s.

IMG_3037

Bluefire organises ‘igniting change series’ every last Thursday of each month: http://www.bluefiredublin.ie/igniting-change.html

speakers-from-ignite-change
The guest speakers at the event were a mix of social entrepreneurs and funding bodies:

• Ian Oliver (far right on the picture) from Centre for Creative Practices
• Eoghan Ryan (far left on the picture) from Social Innovation Fund Ireland
• Hazel Hill (right next to Eoghan) from The Community Foundation for Ireland
• Naomi Murphy (left next to Ian) from Connect the Dots

The purpose was for attendees to be aware of what is required to start up a successful business and how to get grants from organisations supporting social entrepreneurs. It started with a talk from each speaker and was followed by a workshop and finally by a networking session.

Eoghan from Social Innovation Fund Ireland talked first:

http://www.socialinnovation.ie/about-us/our-story-so-far/

He explained that before launching Social Innovation Fund, he founded his own not-for-profit, Reimagine Cork to tackle issues around homelessness in Cork: http://www.reimaginecork.com/ Understanding the needs for Not-for-Profits, he felt he could help entrepreneurs best and joined Social Innovation Fund.

The company’s mission is to provide both funding and non-financial support to social entrepreneurs. It has also partnered with the government and every given Euro by SIFI is matched by the government.  Eoghan’s first advice is to think about ‘why’ you want to start up a company and ask yourself why his company would fund you. He also strongly recommends having a clear plan in place, a good value proposition, showing confidence and making good use of your time. When filling forms to apply for funding, keep it simple and answer the asked questions.

Hazel Hill, Marketing Executive and Programme Leader at The Community Foundation for Ireland talked about her organisation:

http://www.foundation.ie/about-us/about-us-overview/

She explained that her organisation offers both open grants and private grants. The latter ones are given on a project basis with an end date. You will be asked about what will happen at the end of the project to gauge how sustainable your business model is. The organisation offers funds for mergers, i.e shared between teams to highlight the importance of collaboration and partnership between organisations.

Her first advice was to not manipulate your core mission value (reason for existing) to get funding, but instead only apply to relevant grants that fit your organisation. She also emphasised to have a clear mission statement, to document your research by backing up your project with analytical reports, to listen to your community/audiences’ needs, take any constructive feedback on board and understand the impact your company will have.

Naomi from Connecting the Dots, is working together with Merissa from the USA for a start-up focusing on the community engagement in Dublin: http://www.connectthedots.ie/our-work/

Their company started off when there were many unoccupied vacancies in Dublin during the crisis by putting on events with artists, engineers, researchers. Over the time, they worked on a process for events’ organisation, i.e on improving the engagement with attendees, corporate donors. Naomi’s advice is to volunteer for different organisations and network that way before you start up. She has been helping a lot at ‘Happenings’ organisation. She also added that it is important to speed up processes with a technology enabler. This year they are working a software service (SAAS) application, i.e transferring processes online for co-working events, in order to gain time and increase income streams and viability.

Ian works together with his wife Monica for Center for Creative Practices, company helping creative artists to come up with a more sustainable model: http://cfcp.ie

His first advice was to start with a small plan before building a full-scale model and revisit this plan when necessary. Instead of going through a lengthy business plan, they worked on a one-paged business model detailing their business model and value proposition, i.e the company’s purpose, what problem it is trying to resolve and the solution offered. His first business model focused on having a cash projection, i.e ticket prices’ sales and getting people to utilise the space to generate further money. He said that he felt it is best not to be over-reliant on grants for the day-to-day running of the business.

To finish off the talks, participants needing help on setting up their organisations were advised to get in touch with the following bodies:

 

 

 

Fundraising Music Events

‘Oldskool’ hip hop cover band live recording!

This Saturday 18th March 2017, for the Saint Patrick’s weekend, we had the pleasure to be entertained by a 7 piece live ‘oldskool’ hip hop band joining the dots from The Sugar Hill to Dr Dre to Eminem at The Sugar Club, Dublin 1 (Ireland)!

For the old school hip hop music nostalgic who couldn’t attend, you’ll be able to catch up with these oh so lovely oldskool tunes in videos 🎶✌!

If you’d like to follow them, give them a 👍 on Facebook!

https://www.facebook.com/thisisoldskool/?fref=ts

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If you don’t quite know what defines old school hip hop music , check this article:

https://en.wikipedia.org/wiki/Old-school_hip_hop

Now, let me start with a snippet of their show recorded on Instagram. If you like it, follow me back on Insta 😘!

These videos below were initially recorded live on Periscope on @emelinej1 (Twitter live streaming service) and Facebook live but I have edited them a bit and uploaded them on YouTube just for you 😎😉!

Liked this blog? Hit the ‘join/subscribe’ button 🙏👉! It’s free 👌!

Fundraising Music Events

Fundraising gigs’campaign for abortion rights (IE)

For those who do not live in Ireland, you may not know that still up to today abortion isn’t allowed under most circumstances. Women are discouraged to abort regardless of circumstances and must travel to UK or other EU countries if they want to abort.

The gigs took place last Friday 10th March 2017 at Sin é pub, Dublin 1 and were organised by Bitches Brew & F-Festival celebrating women in the arts.

The purpose of this night was to fund raise for the Repeal movement and bring awareness of the Irish law in terms of women’s abortion rights.🔥👍 To get a better understanding of what this law entails and follow the campaign on social media, check these leaflets 👇

what is the eight amendment

reasons to fight for women's abortion rights and repeal the eight amendment

If you are living in Ireland or are Irish living abroad, sign up for this petition requesting the law to be reviewed and giving women the rights to abort if they choose to 👊:

https://www.artistsrepealthe8th.com/sign

The event gathered four bands, mostly girls’ bands playing various music styles such as pop, blues, roots folk, rock, hard rock. I arrived a little late for the event and also left early, so I only recorded two bands but I will share with you some videos of the other two bands I missed. Bear in mind that the venue is very narrow in width, so I wasn’t always able to film from the best angle. Apologies for this! For the YouTube videos I made, I have indicated underneath the respective bands’ Facebook fan pages if you’d like to follow them.

Which one you like most and why? Are you going to like any of their Facebook fan page(s)?

I will start to share with you a snippet I shared on my Instagram account:

And now full songs recorded or found on YouTube:

These are two Youtube videos I found of the other bands I have missed:

Fundraising Music Events

Various music styles benefit concerts to end homelessness

I attended the ‘Home Sweet Home’ Benefit concerts on Friday 20th January 2017 at Sin é pub, Dublin 1 (Ireland) to raise funds for homeless people in Ireland.

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Apart from contributing to a wonderful cause, I enjoyed discovering new bands and singers-songwriters 🤓!

The event is organised over 2 nights: Friday 20th and Saturday 21st January 2017 and has a different line-up constituting of 4 bands and/or singers-songwriters for each night. So, if you haven’t been to the first session, it’s still time to catch up the second one ✌️😉!

You will find the eventbrite online ticket link directly in the event’s description or you may pay at the door!

https://www.facebook.com/events/162589350888333/

Now, here is the moment you’ve all been waiting for 🎊, the live videos I took at the event 👏💝🎉! Apologises for the format, I should have filmed in landscape mode! Also, I haven’t filmed the last folk band ‘The Eskies’ as I ran out of battery. I’m sorry for this inconvenience. You will find the Facebook fan page link for each band/singer in the description under each YouTube video. To view the description, click on the YouTube title to open the video in a new tab. Enjoy! Tell us what’s your favourite act amongst them and why! If you have filmed them, too, feel free to share the link in the ‘comment’ box!

 

 

Fundraising Music Events

Music Without Borders – live concerts (2016)

First of all, before I start talking about the event I attended and sharing with you videos, I’d like to wish you all a Merry Christmas ⛄️❄️!

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The charity event in aid of Médecins Sans Frontières (Doctors Without Borders) took place on Friday 23rd December 2016 at the beautiful and cozy Workman’s Club pub in Dublin (Ireland) 🔥. There was a fun and warm filled atmosphere to it and the live concerts were very good!

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If you’d like to know more about the event itself, check their event page.

https://www.facebook.com/events/653950094771897/ 

You will find Facebook and Periscope live videos on my fan page:

https://www.facebook.com/Fundraising.Music/?fref=ts

The music was varied. It started off with what I would call ‘ambiant music’ with Daniel McDermott playing at the keyboard and using other pre-recorded instrumental pieces. It continued on with a brand new Irish hip hop duet called ‘God Creative and Crimes Against’ and finished off with a folk and pop music band led by Conor O’Mally. Entry tickets and Conor O’Meally music CDs purchased by the audience went into the fundraising initiative for the charitable organisation.

Now, I’m sure you are dying to watch the Youtube videos, right 😜😉?! Here you go!

Did you enjoy these? Have you been to the event and want to share your own videos and pictures? If so, add them in the ‘Comment’ box below!

Fundraising Music Events

‘Early House’ cover band live concert playing funk and soul

Thanks to the Dublin Event Guide, I heard about this amazing Irish live concert taking place at the Whelan’s, Dublin 2 (Ireland) on Saturday 16th April 2016. I didn’t regret attending it! Great musicians and singers. They played hits from famous singers such as James Brown, Amy Whinehouse, Doobie Brothers, Etta James, Sly and Family Stone, Aretha Franklin, Tina Turner and so much more.

Here are two pictures from the band:

I hope you’ll enjoy as much as I did their performances. If you want to be updated on their next gig, check their Facebook  fan page here:

https://www.facebook.com/earlyhouseband/?fref=ts

There are 5 videos in total for this band, so don’t forget to view them all in my channel! Subscribe to have all newly uploaded videos appearing in your Youtube newsfeeds for FREE! The direct link to my channel is the following:

https://www.youtube.com/user/emelinej1/videos