I attended the ‘Home Sweet Home’ Benefit concerts on Friday 20th January 2017 at Sin é pub, Dublin 1 (Ireland) to raise funds for homeless people in Ireland.
Apart from contributing to a wonderful cause, I enjoyed discovering new bands and singer-songwriters!🤓
BENEFIT CONCERTS’ ORGANISATION
The event is organised for 2 nights: Friday 20th and Saturday 21st January 2017 and has a different line-up constituting 4 bands and/or singers-songwriters for each night. So, if you haven’t been to the first session, it’s still time to catch up the second one!✌😉
You will find the Eventbrite online ticket link directly in the event’s description or you may pay at the door!
First of all, before I start talking about the event I attended and sharing with you videos, I’d like to wish you all a Merry Christmas!⛄❄
MUSIC WITHOUT BORDERS
The charity event in aid of Médecins Sans Frontières (Doctors Without Borders) took place on Friday 23rd December 2016 at the beautiful and cosy in Dublin (Ireland).🔥 There was a fun and warm filled atmosphere to it and the live concerts were very good!
If you’d like to know more about the event itself, check their event page.
This is an event I have organised a few years ago to raise funds for the very actively involved Beautiful Gate charity from South Africa. This Non-Profit Organisation is doing great things for vulnerable children and families as well as children orphans.
The gig and Dj set
First of all, the fundraising music gig took place in Dublin at the Q Bar (now River Bar), Burgh Quay on Thursday 16th September 2010.
It showcased Ras Rob and Dale Turner deejaying skills.
The night was very successful with more than 80 attendants partying!
DJ MUSIC VIDEO AND SOUNDTRACKS
Secondly, to listen to Ras Rob and Dale Tuner’s tracks, check out the below soundcloud mixes and video:
As far as the gig is concerned, it has also been a success in terms of money raised for the charity Beautiful Gate South Africa.
Indeed, we have been able to send 360 Euros via online banking to finance a week-long holiday club for 200 primary school children to do fun and educational activities run by teen groups who develop planning and leadership skills!
Furthermore, the staff from Beautiful Gate South Africa really appreciated your donations.
To prove this, they have sent us a little report with pictures and a video, which you can see below:
“The children in Crossroads have always been fanatical soccer players. With the recent World Cup, the enthusiasm has got even higher than usual.
Many of the junior (under 13) teams are run by older teenagers, who meet and train by the side of the road in drainage areas – even the local schools don’t have a grass playing area.
Although the soil is naturally sandy, they dodge broken glass, old rusty metal faeces and stones, often playing in bare feet. The older boys who are the team coach/manager have had no coaching. ‘Training’ is often an impressive word for a kick-about.’
BEAUTIFUL GATE CHARITY ACTIONS
Consequently, Beautiful Gate has invested in a grass sports field that is safe and clean. It is used by local groups and schools for soccer, netball, and athletics. We work with the teenage soccer coaches to:
help them learn about coaching
become good role models for the younger boys.
This week, there is a Soccer Holiday Club – 16 teams of up to 20 boys (under 13) on our field. They arrive by 10 am every day to join in a session about life skills before playing their matches. The life skills sessions cover topics such as respect, responsibility and hygiene. We also link the topics with practical examples of behaviour on the pitch as well as opportunities to act as linesmen during the matches.
The soccer is taken very seriously – not only pride is at stake! Many of the Bafana Bafana players have come from communities like Crossroads.
They have also been able to escape poverty through their footballing talent. Few have the talent and luck to make a career out of football. But our hope is that all the boys will be able to build a better future for themselves, through the life skills they learn and through improved strength from the physical exercise.
Organisation Support and Community Development Manager’.
Finally, you can make online donations as well ascheck the children playing soccer in this YouTube video and slideshow:
Whether you need to need extra money for a worldwide competition outside your country, or for an intensive advanced training, or just for additional equipment at your dance school, sooner or later you will have to fundraise to pay for all these extra expenses.
If you don’t know where to get started, I’ll review few techniques you can follow to achieve your goals.
First of all, to create awareness about your event(s) and request funds, you will have to write a full event proposal (several pages) for your most important sponsors (eg Arts City Council) or an event sponsorship letter of proposal (condensed into a 2 paged document) for smaller sponsors (eg local shops, theatres..). Obviously, before getting into this, you will need to plan and market smaller local performances as well as know how much expenses you will incur.
Indeed, as you understood, a partnership with local authorities will be key to success. If for example, you plan to have several street performances to target your audience, you will need to request few weeks or months in advance the permission to do so at your local authority (eg City Council). For this purpose, you need to ring their offices and ask them what is the procedure (forms to fill) and what are the limitations (noise, timing, busking…). For each country, it will be a different process, so if you are unsure who to contact, I would advise you to do an online search with this type of keywords: “city council street performance permission (request)”. Here is an example of a simple street fundraiser with guys busking at the end of the show:
Secondly, if you plan to do flash mobs in shopping centers or airport, you will also need to request their authorisation. Here are few examples of successful flash mobs tactics:
Thirdly, if you want to create buzz around your event(s), you need to market it both online (social media, video content, newsletters, fundraising profile on crowd-sourcing websites such as fundit, idonate) and offline (flyers, posters, radio interviews, press releases). Consequently, you may need to contact your local radio, press, student union… You will need to reach them out via email or phone before your event takes place. You will either email them the information about your event (anticipated attendance count as if the event already took place, date, time, place, type of event and purposes, a picture of the dancers) or schedule a meeting. Be aware that most public relations agencies will be more likely to issue a press release if pictures are clear and taken outdoors during the daytime.
Also, you may also organise events creating emphasis on audience interaction, like for example a dance game competition or simply an event not necessarily related to dance such as film night (dance film or else). You can find few more ideas at the below link. They aren’t necessarily dance related but you can apply the same principles to your dance fundraiser:
Finally, please remember to send a thank you note to all your sponsors via email or your crowd-sourcing profile, and to your audience on your social networks (eg Facebook fan page, twitter…). Of course, advise them about how much you raised thanks to their participation and how you invested their donations!
Best of luck! If you have any other ideas, please share them with us!
For those of you who are only uploading basic videos on YouTube but have not thought about their YouTube channel trailer nor about using YouTube to raise funds, it’s time to review your strategy!
As you may know, videos are a great way to sell your idea, service or product, so why not using YouTube to its fullest potential by creating a compelling message for your brand or charity? Don’t you know how or where to start? These below articles should guide you through the essential steps to go through, in order to create successful video campaigns.
Here are few general tips to follow to successfully fundraise through music. But remember, there are always many options to choose from when it comes to fundraising.
1. Write a song for the cause. You can directly raise money to support fundraising by publishing the song as a single and selling downloads to your friends, at a local coffee shop — anywhere! Don’t forget to advertise the song along with what it is supporting. If people like the song, they will be intrigued and more likely to check out the cause.
For that, you need to ensure that the lyrics aren’t inappropriate since you will need to target different age groups. Indeed, donors aren’t necessarily the youngest crowd. So, keep in mind that individual incomes are strongly linked to donated amounts and more often than not, the oldest donors are the most generous. Consequently, do not rule them out.
The song lyrics should also be strongly related to the charity message so that the message doesn’t get lost. Besides, your song must be strongly related to the charity message, so that the message doesn’t get lost. The song must strike an emotion, to appeal to the audience.
2. If you are not part of a charity and want to fund-raise for one, try to select a popular charity. Generally speaking, those who look after health matters are more praised and attractive than others.
3. Spread the words. If you don’t want to sell a song, post a link to it for free! The more you send it around, and encourage others to pass it on, the more you can increase awareness drastically just by getting people interested in a cool tune. Include a description or link to the cause with the song so people are inspired to click, read, and support.
As you understood, it’s highly recommended to have an online presence, whether through social media, or website. Having an interactive fundraising page with videos, pictures and allowing online payments by credit/debit cards or PayPal, would be greatly beneficial for your campaign. You need to remember to offer payment convenience to your donors. So, if you are not online, at least think about street collections and leaflets distributions. You can either offer an online download or physical CD. But as mentioned above, a shareable online link can spread faster and further and become more viral than a street campaign.
4. Send newsletters including ways to support, as well as a link to a song pertaining to the cause. Even if it is not your song, you can still inspire people to help by capturing their attention through the song.
Here, make sure your customise your message to each individual to appeal to their needs and interests. Also, did you know that the most-read part of a letter is the PS? That’s why you should never omit it, and why it should say whatever is the most important thing you have to say. If you opt for direct mail, get friendly with the Postal Service. Learn their strange ways. Speak their language. It can save you a lot of trouble and money.
5. Put on a show! Find a few local bands or solo acts willing to do a festival or a concert event and sell tickets to raise money. The artists get to show their skills and have the opportunity to increase their fan base while playing a fun show that benefits a cause.
Coming back to the point we previously mentioned about age groups, remember to organise a family-friendly event by making the right choice of band. For more visitors, choose something all age groups can listen to, such as soft rock or choirs.
6. Look for sponsors, if you can, as this will spread the message to the community a little quicker. If you have Public Relations contact, reach them out to request a press release. Engage with both donors and sponsors, if you want to make this event successful. Try to meet their expectations and they will be more likely to contribute more to your organisation!
7. Create a songwriting contest to compete in to target a young audience. Encourage people to write and submit a song for the cause. You can sell tickets to support the cause. There can be a prize for the winner and the added benefit is increasing awareness for the cause through the mere interest and buzz about the contest. For an older crowd, you may opt for raffle tickets sales or ask them to vote for their favourite song, too.
8. Thank everyone. When you thank a donor or a sponsor, you complete the circle. When you don’t, you’re like a mail-order company that doesn’t send what people pay for.
9. Communicate the results of the fund-raising effort and be transparent how the money is going to be invested. The public will not trust your charity/organisation unless you communicate in a transparent manner how their monies will be used.
10. Remember the overall objective: fundraising is about passion, relationship, connection — and love. To avoid disappointing anyone, make sure you keep track of your budget. This will increase the chances of success and give your organisation a sense of reliability, responsibility and reputation. After the event, make sure you keep in touch with your donors and try to get them to subscribe for a long-term continuous contribution (instead of one-off).
11. f you feel stuck with time and uncertain about how to do an online campaign, you may decide to associate yourself with a social media/web design agency specialised in this type of music fundraising campaign like this one:
The MC & Judges Matthew Williamson and Tobi Omoteso have been judging the freestyle hip hop and breakdance battle at Andrews Lane Theatre, Dublin 2 on Thursday 19th December 2013. Jane Shortall together with Matthew have been hosting the event and presenting the different dance crews of all ages: adults, teenagers and children as well as the fundraising purposes (for more information on this, check the videos’ comments).
To view the 6 videos, check my youtube channel as follows:
If you are looking to organise a fundraising event on a grand scale by hiring a celebrity, – be it a famous local artist, a well-known Entrepreneur, a sports figure or else – I have gathered for you few tips to help you reach out these celebrities. However, if this is something you deem too difficult to do, be aware that there are agencies who can do the work for you!
First of all, be aware it has a cost, so try to choose carefully which celebrity you want to invite to your event and find innovative ways to avoid unnecessary additional expenditures.
These articles should give some valuable tips on how to approach any kinds of celebrity:
Finally, if after weighting all the pros and cons of bringing a celebrity to your event, you realise this project idea is beyond your budget, you may simply want to sell off some of our celebrities belongings or look for other innovative fundraising events ideas. If that’s the case, I recommend you to check out this link: