A good while ago I came across a music competition run on Ford’s Facebook fan page.
Although I wasn’t much interested in the car company, I still decided to enter the competition, in order to discover new artists and vote for my favourite ones.
The final winner was the one that had the highest voting counts received by fans during the competition. His/her music would then be advertised in a Ford advertising campaign.
In the voting process, I have been able to download free rn’b and hip hop tracks like DeShaude “Can’t Rush Love” and Saiah “V.I.P”. These can be found on Youtube or Itunes. Through MySpace, you can also listen to their playlists and also demand the artist to come and give a concert in your town!
So, while I haven’t continued liking the Ford page, I must say it was an effective way to promote new emerging artists. However, I’m very little convinced that Ford got much more than a short-term attention!
And you, have you discovered recently new artists through a similar campaign ? If so, share your experience with us!