What is podcasting?
Podcasts are episodic series of digital audio files which users can subscribe to much like you subscribe to blogs. In fact, often podcasts are distributed through a blog.
You can either:
- instruct your reader to download new podcasts whenever they become available
- or manually choose which podcasts you want to download by clicking a link to the audio file.
These files can then be listened to on your computer. Alternatively, you can transfer them to your portable player (iPod, smartphone or iPhone) to listen to later.
Why should musicians podcast?
The music industry is getting tougher. Music CDs don’t sell as much as they used to or won’t sell without some prior promotion. Musicians may struggle not only to promote their music but also to make profits from it. Of course, one of the ways to generate revenue is to organise concert tours.
But how can musicians spread the word about their music?
You’ll all heard that online promoting is a great way to reach your audience. But how can you make them want to listen to you more or buy from you? Where can you start?
In our digital area, it’s not only important to share your music on your social media accounts (Facebook, Twitter, Soundcloud, Youtube) but also to get people to pay for your music.
Don’t overdo with putting all your videos or soundtracks on Youtube or Soundcloud! Indeed, short teasers should be enough to attract your audience!
Instead, what about investing time into podcasting? But how can you generate both interest and revenue from it?
Here are few ways you can do so as an independent artist:
why podcasting can be a better format than other online promotional formats?
Podcasting allows you to have a more intimate relationship with your audience. It can easily mimic or replace radio broadcasting.
Podcasts are Portable On Demand media. This means they are portable and accessible on-demand for your listeners or watchers. Your podcasts can be:
- subscribed to,
- paid for to access them,
- and downloaded through various programs and devices.
However, do bear in mind that there are limitations you need to be aware of when podcasting!
Indeed, you will need to remember not to copyright any other artists’ work. For that, you may learn a bit the basic copyrights legal requirements to follow:
Now want to get started with podcasting?
Remember to be correctly equipped!
Here are few must-haves to get you started:
- A microphone to record your voice or music
- Portable digital recording devices. You can start with your iPhone but may contemplate better devices for that purpose! Check out these devices: https://music.tutsplus.com/articles/the-complete-list-of-audio-gear-youll-need-for-your-podcast–audio-20527
- Audio editing software, i.e mixers, and audio interfaces, especially if you are using several microphones or need to amend the audio files.
This guide will help you get started with basics if you are new to podcasting and are on a low budget!
But keep in mind that you will need to work on few marketing techniques in order to increase the visibility of your podcasts!
Daniel J. Lewis, podcasting industry expert can help you launch and improve your own podcasts (note he isn’t affiliated with Audacity). Have a read at his podcasting tips:
Finally, do you want to follow musicians’ DIY podcastS?
Look no further! CD Baby has compiled for you a list of different pod-casters giving you tips on how to use podcasts to promote your music and generate revenue from it!
Let me know if you have further questions? I’ll be happy to look for the answers for you!