Comment maîtriser l’accent Irlandais en s’amusant

Vous avez toujours voulu maîtriser l’Anglais? Vous rêvez de venir passer quelques temps en Irlande et apprendre l’accent irlandais?

accent irlandais

Tout d’abord, vous devez savoir que l’accent irlandais ainsi que les expressions irlandaises diffèrent beaucoup d’autres pays anglo-saxons. Curieux d’en savoir plus afin de vous y préparer à l’avance? Alors, vous êtes tombés au bon endroit!

via GIPHY

Bien que l’accent puisse être différent de ce que vous avez eu l’habitude d’apprendre, cela ne signifie pas qu’il est nécessairement incompréhensible et encore moins que vous ne puissez pas vous faire comprendre.

De plus, nos amis les Irlandais sont des gens sociables, communicatifs et beaucoup plus patients que nos amis Britanniques. S’ils voient que vous n’êtes pas du coin, ils feront plus d’efforts pour se faire comprendre.

via GIPHY

Bon, rentrons dans le vif du sujet. Commençons par les choses sérieuses et on terminera avec plus de vidéos divertissantes. 

Ce que vous devez savoir, c’est que l’accent irlandais est très influencé par la langue gaélique. En effet, certaines lettres ne sont pas prononcées ou prononcées différemment.  Aussi, pour paraître convaincants, vous aurez besoin d’ajouter un nouveau lexique à votre vocabulaire avec des prononciations, des mots et expressions typiquement irlandaises.

Alors, commençons par les explications écrites plus techniques et ensuite, je partagerai avec vous des vidéos sérieuses et aussi rigolotes.

accent irlandais

1. Maîtriser la prononciation irlandaise 

En matière de prononciation des lettres, voici ce qu’il faut retenir (vidéo à la fin de cette section):

  • Adoucir et allonger les voyelles

Avec l’accent Irlandais, on prononce le ‘A’ comme ‘ah’ ou ‘aw’, que ce soit en début, milieu et fin de mot.

Par exemples:

– La question traditionnelle ‘How are you?’ devient prononcée comme ‘Ha-ware-ya?’

-Le son  dans ‘night’, ‘like’ et le ‘I’, est prononcé comme ‘oi’ (oil). Pensez aux mots ‘Ireland/Irish’ comme ‘Oireland/Oirish’.

  • Durcir les consonnes

-Certains Irlandais changent la prononciation des mots ‘think’, ‘that’ en ‘tink’ et ‘dat’. Ceci est une influence de la langue gaélique.

  • L’absence de prononciation de la lettre ‘G’ à la fin des mots

La langue Anglaise a plein de mots se terminant par ‘-ing’. Ne prononcez pas le ‘g’. Ainsi ‘morning’ devient ‘mornin’. Dans l’accent ou le dialect pauvre de certains quartiers de Dublin, les sons finaux sont complètements éliminés. ‘Sound’ devient ‘soun’.

  • La prononciation des ‘R’ 

Come vous le savez, de manière générale, le ‘R’ en Anglais n’est pas prononcé.

  • Accentuer le lyrisme dans votre intonation, c’est-à-dire adopter un accent/son un peu chantant.

Un bon plan pour commencer une phrase est d’augmenter légèrement votre ton naturel, baisser le ton en milieu de phrase et le relever légèrement en fin de phrase.

2. Connaître les expressions irlandaise

Voici la traduction de 15 expressions les plus communes:

  • It’s grand‘/’I’m grand‘: Cela vait dire ‘C’est bien/Je vais bien’ (It’s fine/I’m fine en Anglais Britannique)
  • The Gaff‘: Cela veut dire ‘la maison’ (the house/home). Exemple de phrase: “I’m doing a party this weekend for my birthday at my gaff. Do you join?”
  • ‘The Craic’: Cela veut dire le divertissement (‘the fun’ en Anglais Britannique). Exemple de phrase: “We had a great craic last night at the pub.” ou “What’s the craic” qui signifie ‘Comment vas-tu?’.
  • Lads‘: Cela veut dire les garçons, les potes. Exemple de phrase: “I had a great time with the lads yesterday”
  • Arseways‘: Faire quelque chose de manière incorrecte ou quelque chose tourne mal.
  • The Press’: Ceci est l’équivalent d’un placard (‘cupboard’ en Anglais Britannique). Exemple de phrase: “Hold on now till I get the biscuits from the press.”
  • Wrecked’/’knackered‘: Etre crevé(e), exténué. Exemple de phrase: “We were out last night until half six this mornin’. I’m wrecked now though.”
  • The Guards‘: La police, qui est appelée en Irlande la ‘Garda’. Exemple de phrase: “We may turn down music down, and tell John to get off the roof! The neighbours will have the guards on us any minute.”
  • The boot‘: C’est le coffre d’une voiture. Exemple de phrase: “Is anyone able to come help me bring in the shopping from the boot?”
  • Minerals‘: Ce sont les boissons sucrées. Exemple de phrase: “You can’t drink because you driving? Well sure you’ll have a mineral instead!”
  • Chips‘:  En Irlande, les ‘chips’ sont des ‘crisps’ et les frites sont des ‘chips’.Exemple de phrase: “Here love, fancy a bag’a chips?”
  • Ossified‘: Cela veut dire être bourré. Exemple de phrase: “Lord God, you were fairly ossified last night, weren’t you?”
  • Was it any use?’: Cela veut juste dire ‘C’était bien’ (Was it any good?).  Example de phrase: “We headed into town for a few last night.” “Was it any use?”
  • Donkey’s years‘: Ceci est utilisé comme une référence de temps. Cela veut dire qu’on n’a aucune idée de la durée ou de la date à laquelle un é vènement a eu lieu tellement c’est lointain. Exemple de phrase: “You’re all very welcome to Lisnabuntry, we haven’t had this big a crowd here in donkey’s years.”
  • That dose is goin’ round‘: Cela veut dire que si vous ne portez pas un pull (appelé ‘jumper’ en Irlande), vous risquez d’attraper la même maladie que tous les autres comme une grippe ou un coup de froid, par exemple. Exemple de phrase: “Oh God help him, but sure that dose is goin’ round.”
  • Do the washing‘: Cela veut dire faire la lessive, laver vos vêtements. Exemple de phrase:  “There’s great drying today, so I got up at half six to do the washing and get it out on the line nice and early.”

Vous trouverez plus d’expressions dans cet article. Il est évident qu’il y en a plein d’autres comme celles-ci.

Ecoutez quelques expressions expliquées par des Irlandais:

Vous voulez entendre comme les Irlandais de différentes régions parlent? Cela vient, ne vous inquiétez pas!

3. Les différents accents du pays

Dans un premier temps, je vous partage un guide général des accents régionaux et ensuite des vidéos plus rigolotes sur certains accents. Comme vous pourrez le constater, les accents varient beaucoup d’une région à une autre. Il arrive même parfois que les Irlandais entre eux ne se comprennent pas.

via GIPHY

  • Le guide général des accents
  • L’accent de Dublin
  • L’accent du Donegal (Nord-Ouest de la République d’Irlande)
  • L’accent de Derry (Irlande du Nord)
  • L’accent de Belfast (Irlande du Nord)
  • L’accent de Cork (Sud-Est) à partir de 0:44 minute par ce comédien très connu en Irlande
  • L’accent de Kerry (Sud-Ouest)

Music video editing tips from Tony Kearns at DubWeb Festival

During the DubWeb Festival, I attended two talks by:

  • a panel of filmmakers and distributors on the crowdfunding topic
  • Tony Kearns on the music video editing topic.

Tony Kearns is a freelance video editor based in Dublin (Ireland), who works for local and international production companies and projects around music video editing. He also edits videos for commercials, films and documentaries.

Tony Kearns, video editor

Photo Credits: Renate Canga – Website: http://www.rens-lens.com/ 

He talked about the challenges of video editing projects and how to make the videos appealing to the viewers. He mainly highlighted few video editing techniques to follow to make music videos more captivating.

First of all, as regards to the music video editing projects themselves, there is never enough time and money to make the best videos. So when working on such projects, it is best to keep this into consideration and be open to different projects.

Furthermore, when you receive a script for a video editing project from the production company directors, it is generally very vague. So, to resolve this issue, what you should start with is listening to the track, and see what will work with that sound and how to make both sound and visual sync.

Then, you must focus on keeping the audience hooked throughout the whole video so that they don’t stop watching it after a minute or so.

For that purpose, you may:

  1. create a video striking an emotional response by telling a story
  2. fix and stitch things together while editing a track
  3. follow the music patterns, especially the drum base
  4. compose visual samples that may be repeated throughout the song
  5. work with quick cuts throughout the track
  6. integrate different elements into videos to make them sounds like a music soundtrack, i.e visuals, sounds, dialogues and movements
  7. Use different devices for filming, i.e smartphone, video recorder…and make them all part of the same track.

Tony provided us with some good examples of videos showcasing different filming and sound elements.

Examples of quick cuts or cut through:

  • ‘Restless’ by Louis Berry, directed by Finn Keenan (folk/pop music)
  • ‘Know About Me’ by Ryan De La Cruz (hip-hop)

Examples of visual samples repeated throughout the track:

  • ‘Die Antwoord’ by Fatty Boom Boom (afro-punk)
  • ‘Are You Trending’ by Vessels (electro)

Example of integration of different sound and visual elements to make it sound like a soundtrack:

  • ‘Cut The World’ by Antony and the Johnsons (ballad).

Here are more examples of video editing works.

If you would like to collaborate with Tony Kearns on a project, visit his website.

 

 

Learn how to crowdfund to fundraise and validate your ideas

I recently attended in Dublin a DubWeb Festival founded by Mikael Thiery and co-directed by Erol Mustafov geared mostly towards filmmakers, theatre producers and music makers. There were several talks and the one about ‘how to crowdfund for web series‘ caught my attention.

It was a discussion with industry experts and award-winning series makers (see picture below) .Their pieces of advice were valuable for any start-ups looking to fund their businesses or their products and services’ launch.

crowdfund

Crowdfunding is mainly used to fundraise for specific activities, campaigns or launches, and the talks were talking about this aspect. Consequently, this post will discuss the different platforms and ways to get your audience engaged and willing to support you financially. Nonetheless, please note that you can crowdfund to validate your ideas.

But first thing first, if you want to crowdfund and make a success out of the campaign, you will need to make sure your audience is online and your product or service is suitable for that target market (language, culture).

Then you will have to work hard to create a buzz around it.

To do this, please follow these steps:

  1. Create convincing and creative video and content pitches.
  2. Select the most appropriate crowdfunding platform for your audience. If you want to target niche audiences for film production, consider one of these: VRV for Fantasy films, Shutter, Patreon. Otherwise, the main platforms are Indigogo and Kickstarter.
  3. Understand how the chosen crowdfunding platform works. For eg, Indigogo is available worldwide. With it, you can either get the money only if you reach your fundraising goal or get whatever money you crowdfunded even if you haven’t hit your goal. If you use Kickstarter, remember it’s available in only 34 countries and you can only cash in the fundraised monies if you have reached your goal.
  4. Keep in mind the charged fees by the crowdfunding platform as well as the taxes you will have to claim as income (tax). Generally speaking, there is a 3-5 % processing fee + a 5 % fee once the fundraising campaign ends.
  5. Set a fundraising goal that will cover all your costs.
  6. Entice your audience to donate and become your fans by offering rewards. Some rewards may be posted (merchandising such as DVDs, T-shirts…), so keep in mind that these incur extra costs. If you want to keep these costs down, you may offer your donors free release of some of your web series’ episodes, for instance.
  7. Leverage your superfans by offering them VIP rewards to post out.
  8. Create a sense of emergency by offering special rewards released as the crowdfunding campaign goes.
  9. Get in touch with your existing network.
  10. Feed information on social media by sharing snippets of your story.
  11. Build awareness of your campaign by organising your own offline or online events. You could start by creating a big live event: live show, music video, tours/trip, podcast, free food/drinks night, special invites to parties. Any possible hooks to gather more fans will be valuable.
  12. Get in touch with PR companies for press releases.
  13. Think about sponsorship for further brand exposure. However, remember that these will not provide you with financial support (instead, you will receive gifts-in-kind and discounts) and may not care too deeply about your brand, while your fans from crowdfunding will.
  14. Network to find potential angel investors at conferences and conventions related to your type of business. For eg, for filmmakers, they could attend Comecon.
  15. Get your friends and fans to share your campaign.

 

SEO Masterclass by Filip Silobod from Aro Digital Strategy

First of all, thanks so much for all those who came to attend this SEO Masterclass by Filip Silobod from Aro Digital Strategy on Tuesday 21st November 2017. Much appreciated! I’m sharing with you few pictures of the speaker and the audience taken at the venue.

SEO Master Class speaker Filip Silobod from Aro Digital StrategySEO Master class audience at Bank of Ireland Gran Canal SquareSEO Masterclass audience at Bank of Ireland Gran Canal Square

If you would like to know more about Filip Silobod and the company he is working for, check this Eventbrite page.

Filip gave us a comprehensive masterclass on Search Engine Optimisation Strategy (SEO) to ensure that:

  • Your website is getting a high amount of traffic
  • Your website is ranking well on Google
  • Your website is user-friendly and user experience-optimised
  • Your business is getting a good visibility online
  • Your website is getting good Click-Through-Rate (CTR) conversions whether through organic or paid search and advertising.

Let me share with you his presentation before delving into a bit more details on some of the topics. You will find Filip’s contact details in it. Please note that the slideshow of his presentation can be downloaded, saved or shared through Social Media.

When you build your website, you need to ensure that it is SEO-friendly and follows a long-term strategy.

Furthermore, you may get more visits to your website and build a loyal customer base by considering these digital marketing and SEO methods:

  1. Understand and optimise the use of machine learning
  2. Optimise the User Experience on your site: easy access, page loading time, navigation ease, mobile-friendly website… Make sure you regularly check your Google Page Speed Insight as well as see how your website looks on mobile phones
  3. Use Paid advertising and search: Pay-Per-Click (PPC) with good visuals perform best. Paid Advertising will allow you to rank high in the Google Searches with Google Adwords. You can use Paid Social Media when you launch your website, new products or services
  4. Analyse and Compare your site with your competitors
  5. Take into account search trends for branded and non-branded keywords by using Google Keyword Planner and having a varied content with plenty of synonyms
  6. Have clear Call-To-Actions (CTA) in your website’s main and secondary pages to allow higher conversions
  7. Have a good landing page
  8. Use long-tail keywords (min 4 words): This advice is especially valid if you are a small business with a recent website. It will improve the discovery of your keywords in searches
  9. Create unique content that Google likes
  10. Have few good backlinks (off-page optimisation) throughout your blog posts linking to high authority websites. You may consider as well getting Public Relations (PR) releases
  11. Review your website’s authority score with Moz. Your authority score indicates trust in your business
  12. Increase your business local visibility by registering with Google My Business. Ensure you add quality images and request your customers to leave you reviews.
  13. Optimise, track and analyse your traffic with Google Webmaster Tool.  You will need to review the queries (keywords) made by consumers to find your website or blog. These include meta title, URL and meta description. This analysis will give you insights as to understand when and why people left your website.

Remember that, although Social Media doesn’t have much value in terms of SEO (‘no-follow links’), it still allows people to interact with your brand. Social Media helps consumers discover your brand online. It also adds extra traffic to your website thanks to re-tweets, sharing of your posts’ links.

Although Google is the biggest and most used search engine used worldwide, there are other valid search engines that you may use such as:

  • Baidoo for the Indian market
  • Bing for North American market (USA)
  • Ecosia.org that is based on Bing
  • Yandex for the Russian market.

Finally, keep in mind what matters the most isn’t so much how much your website/blog is searched for but how many conversions you get. Conversions can be downloads, newsletter sign-ups, purchases, shares… This can be measured with the CTR by using Google Analytics.

 

 

 

Content Marketing Tips by Emma Boylan from Outside the Box

First of all, thanks to all attendees for coming to this event advertised on Eventbrite website. Most importantly special thanks to Emma Boylan from ‘Outside the Box’ for coming to talk to us at Bank of Ireland Grand Canal Square venue in Dublin (Ireland) about Content Marketing.

Content Marketing Networking Event with Outside the BoxContent Marketing Networking Event with Outside the Box

Content Marketing Networking Event with Outside the Box

Secondly, let me talk to you a bit about Emma’s journey and story before going down to the content marketing piece.

Emma went a trip to Australia, where she did all kind of jobs. Then, she got back to work in Ireland. She left her 9 to 5 job four years ago to fulfill her dream of starting her own business.

She set up her ‘Outside the Box’ company when she saw that most marketing was all the same. She realised that businesses were really struggling to attract the right clients and have a message that made them different. At the beginning, she learnt a lot by doing. However, she started implementing a business plan about 2 years ago. She highly recommended you to have a plan when you get started so that you stay focused and motivated to reach your goals.

Using her passion for creative content and background in psychology, Emma has helped 100’s of businesses get crystal clear on their message to get them noticed and fill their businesses with clients in record time! So, I hope this will help you, too!

Please find below the talk topics and her visual presentation with her contact details. Please note that this slideshow can be downloaded and saved in your SlideShare account as well as shared through Social Media.

https://events.bankofireland.com/event/digital-marketing-tips-and-strategies-for-smbs/

Thirdly, I will detail a little more the explanations she gave beyond the slides themselves (transcript) so that you can understand them in the right context.

Step 1: To find the right client with the right message, focus on actually taking actions and avoiding procrastination.

Step 2: when you go about looking for clients, ask yourselves these questions:

In all means, always make sure you are being your unique self. Don’t copy others as clients will notice this and it will appear unauthentic.

Step 3: Once you have done your research, start meeting people like you. Tell your unique story, that should answer the ‘Why’ and the ‘What’ about your business. Keep in mind that your story matters more than offering discounts. Emma suggested not to offer too many discounts to attract customers. Instead, give something people need and that they will buy. Indeed, your company must resonate with their needs and offer solutions to their problems.

Step 4: Create your branding message. For that purpose, keep in mind that people, in general, have the attention span of a goldfish, so you need to be brief in your message to grab their attention. When creating your message, you need to focus on your business benefits in 10 seconds. Yes, you read it correctly, your benefits and not so much your features!

Step 5: Think about the results you want to get. A good way to deliver an outstanding message is to reflect on the top 10 problems and solutions you can offer to a client. Again, it’s all about the client, so your content should revolve around him/her!

Step 5: Write a first marketing plan. This doesn’t need to be lengthy but instead highly focused on your goals. For example, ask yourself: ‘how many clients do you need to make X Euros? How many clients per week do I need to get?’ In other terms, focus on your Return on Investment (ROI). Do not worry if it’s not 100 % perfect, you can always revise it as the time goes on and your business evolves.

Step 6: Be social and engaging. It’s not all about how many followers you have but rather how engaged they are. You need to increase the quality of organic followers by measuring your engagement rate on your social posts.

Step 7: Be clear in your message about what you want your clients to do. In other terms, lead people by the hand by providing a clear call-to-action. Do not ask questions that may bring a ‘no’ answer.

Step 8: Represent your own self in your brand. People buy from people. So, be out there in picture or video. People want to get to know you, see who you are and feel connected to you. For example, a photography frame business taking pictures of themselves with their framed photography will see better results than just publishing the framed photography on its own. Your imagination costs nothing, so don’t be afraid to be different and unique!

Step 9: To be remembered, you must focus on creating habits and showcasing what people know you for and people will follow. So, be consistent in your posting schedule and allocate regular time to stick to it. If your followers are used to see your video every Tuesday, make sure you post your video each Tuesday.

Finally, if you would like to deepen your knowledge on how to stand out for success and market yourself to get more clients and make more money, Emma is providing a 6-month online programme. Check her Facebook video teaser for more information and contact her by email if you are interested in emmaboylanpr@gmail.com.

Guest blogging and Community Management for other marketing companies

I have worked for a branding agency Anarium, for which I am guest blogging. In other terms, I write on their behalf Marketing Business to Business blog posts (B2B) on any topics related to ‘Branding’.

I also create and share posts on their Social Media Accounts, namely Instagram and Twitter.

Guest Blogging on Branding

3dman_eu / Pixabay

What is Anarium Agency?

Gjuest Blogging for Anarium Boutique Naming Agency

StockSnap / Pixabay

It is a Boutique Naming, Branding and Brand Communication and Consultancy Agency based in London (United Kingdom).

It caters both for startups and established businesses from across a range of industries.

Anarium Agency is expert in:

  • Brand Naming
  • Brand Strategy
  • Brand Identity and Brand Communication.

Anarium has worked extensively for clients such as:

  • Nespresso,
  • Cardio Legend
  • Found Generation
  • The Glass Pineapple
  • Updown Cork Restaurant
  • Huddle Pin
  • Shower with me…

You can also find and follow Anarium Agency on:Social Media Marketing - Twitter account for Anarium Agency

Link:

http://www.twitter.com/anariumagency

Social Media Marketing - Instagram account for Anarium Agency

Link:

http://www.instagram.com/anariumagency

Guest Blogging for marketing company: Anarium Agency

geralt / Pixabay

In the below section, you will find all blog posts written for them.

Just click on the arrow symbol to access the posts.


How to create a matching brand and company culture


How To Build Brand Loyalty Through Social Media

Astuces pour trouver un logement à Dublin, Irlande

logement à dublin

Il y a actuellement une crise du logement en Irlande et plus particulièrement à Dublin. C’est par conséquent très difficile de trouver un appartement (ou une maison). Les prix des loyers sont aussi très élevés. Préparez-vous à cela!

Donc, si vous vivez à l’étranger et planifier de déménager à Dublin, vous aurez besoin de vous préparer avant votre départ d’avion pour éviter de mauvaises surprises.

Tout d’abord, assurez-vous de réserver à l’avance en fonction de votre budget une chambre dans une auberge de jeunesse, un Bed & Breakfast ou un Hôtel.

logement à dublin

Rappelez-vous que ces types de logements peuvent être complets lors des weekends ou évènements spéciaux.

Prévoyez une semaine voire même deux semaines de réservation d’un hébergement court-terme pour vous donner du temps pour trouver un endroit plus permanent. Cela vous épargnera du stress inutile!

Pour tous les logements mentionnés ci-dessous,  vous pouvez consulter leurs évaluations ou classements et faire votre réservation:

http://www.hostelworld.com/hostels/Dublin

http://www.bedandbreakfasts.ie/county-dublin/dublin/

https://www.booking.com/budget/city/ie/dublin.en-gb.html

https://www.staycity.com/

Ensuite, quand vous commencer chercher un hébergement où rester pour quelques mois ou quelques années, soyez ouverts d’esprit!

Recherchez aussi bien en centre-ville qu’aux alentours. Voici un article qui explique la division de Dublin en quartiers.

Vérifiez aussi ces sites pour voir si les transports publics sont proches de votre logement:

Pensez à vérifier les directions et distances sur Google Maps.

logement à dublin

Je sais que votre première réaction est de trouver un hébergement économique. Mais ne pensez pas comme cela, ou vous risquerez de vous retrouver dans un quartier à risque.

logement à dublin

Les quartiers que je vous conseillerai d’éviter sont:

  • Dublin 1 dans certains quartiers plus au Nord du quartier. Près de la rivière, cela est généralement ok.
  • Dublin 8 vers les quartiers de Portobello/ Kilmainham/Houston Station
  • Hors centre-ville: Mulhuddart, Tallaght, Finglas,  Ballyfermot, Crumlin, Clondalkin.

Maintenant, si vous voulez économiser un peu d’argent en étant directement en relation avec les propriétaires, optez pour un logement publié dans un de ces groupes Facebook:

https://www.facebook.com/groups/idealflatshare/

https://www.facebook.com/groups/1397271653639272/

https://www.facebook.com/groups/Dublin.Flatshare/

https://www.facebook.com/groups/1607597689487462/?ref=bookmarks

https://www.facebook.com/groups/1459037897697419/?ref=bookmarks=

https://www.facebook.com/groups/theidealflatmatedublin/?ref=bookmarks

https://www.facebook.com/groups/RentalDublin/?ref=bookmarks

https://www.facebook.com/groups/Rentdublin/?ref=bookmarks

Si vous choisissez cette option, n’oubliez pas de commenter sous l’article du logement. Indiquez-leur aussi que vous leur avez envoyé un message privé pour arranger une visite.

Sinon, la majorité des logements est publiée par le biais d’agences de location sur ces sites:

http://www.daft.ie/

https://www.myhome.ie/rentals/dublin/property-to-rent

http://home.ie/

https://dublin.craigslist.org/search/apa

Cependant, si vous êtes étudiant, vérifiez la section  ‘student room’ des sites précédemment mentionnés. Vous pouvez aussi opter pour le campus d’une des facs’ ou un logement étudiant:

https://erasmusu.com/en/erasmus-dublin/student-housing

https://www.daft.ie/dublin/estate-agents/dublin-8/hostingpower/

http://studenthousing.ie/

logement à dublin

En ce qui concerne le paiment du loyer, soyez vigilants! Si la personne vous dit qu’elle voyage souvent, c’est un avertissement à la fraude! NE JAMAIS JAMAIS PAYER un loyer ou une quittance. NE JAMAIS SIGNER UN CONTRAT à l’avance, surtout si vous n’avez pas au préalable visiter l’appartement! Assurez-vous d’avoir au minimum le contrat en main! Vous pouvez proposer de payer par débit direct.

Enfin, si vous visitez un logement et que vous l’aimez, ne partez pas en disant je vais y réfléchir!

Il y a des chances que vous perdiez le logement! Ayez aussi tous les documents et l’argent prêts pour réserver le logement!

Jettez un oeil à ces astuces utiles trouvées dans une conversation de forum Reddit qui vous permettront de ne pas rater d’opportunités.

BlueFire Street Festival 2017 – music and dance in videos

This year, we got a little unlucky for the Bluefire Street Festival because it was ☔ the whole day. So, fair play to festival organisers, volunteers, festival-goers and street performers who put up with the rain!👏On the main stage, there were a little luckier as they were sheltered from the rain.

However, this didn’t prevent us from attending it and it was enjoyable despite the bad weather conditions.

I have taken pictures of the programme from this year’s festival as well as street art murals, circus performers on stilts, a stage music performance (Ronix), a youth talk from the Girl Crew and the welcome tent. Take a look at this slideshow to view the pictures. If you’d like to find out more information about the performers at BlueFire Street Festival, take a look at their website.

This slideshow requires JavaScript.

I have also filmed this new school hip-hop street dance performer that replaced Sam Gabriel. If you’d like to follow Des Ebelle on Facebook as well, check his page here.

Finally, I spent most of my time watching the Venezuelan singer Ronix featuring Allegro andante band on the main stage playing Latin fusion sounds like merengue, bachata… Their infectious latino rhythms kept us on our feet!

If you would like to follow them, you can find them on Facebook at Ronix and Allegro andante show band.

I have filmed two long videos and a shorter one, which I hope you will enjoy!

If you have taken more pictures or videos, share their links with us in the comment box below!

Belgian Hip-Hop History Exhibition and Festival 2017 in Brussels

Before heading off for a few days in Brussels, Belgium, I did a bit of research about what was on during my stay. I fell upon the following PDF article from Bozar and visit.Brussels about a Belgian Hip-Hop History Exhibition and Festival 2017.

That article teased my curiosity and 👀 I decided to check Bozar’s website further. When you visit their homepage, you will be given the option to select between French (FR), English (EN) or Dutch (NL) languages before landing on the programme page.

If you are interested in Hip Hop history from the very beginnings in the USA to its export and expansion in Belgium, you’ll be enjoying this post!

DSC02197

The hip-hop festival organisors enabled online booking. If you had booked online, printed or showed the online booking on your phone, you were entitled to:

  • get a free coffee upon order of a pastry
  • get a free glass of wine of a meal.

Yo Hip Hop exhibition E-ticket

However, if you were not around for that period of time, don’t worry, I will take you through the exhibition by sharing with you few pictures and videos. 😉 (I can’t talk about the other programmed events, though).

When I entered the Centre for Fine Arts, there was a screen showing a b-boy doing few moves and also providing visitors with dance tutorials on basic b-boying steps. Take a look at some of the video snippets filmed with Snapchat!

 

 

 

After that, I walked up the stairs to enter the exhibition area, which was a mix of audio, visuals, and videos explaining the hip-hop movement history. There was a big screen displaying a film of all world b-boying dance competitions.

Then, the exhibition went through the hip-hop evolution in all its forms, i.e music, arts and dance.

Again, everything was translated into French, Dutch, and English. Please note however that for some of the pieces, I couldn’t get the whole translated text in pictures.

Remember that you can pause each picture in the slideshow to read the information. You will find 2 short videos below this slideshow showcasing:

  • B-girls dancing,
  • Stromae singing
  • Rab djing.

 

This slideshow requires JavaScript.

At the very end of the exhibition, they had a 360 degrees screen showing different clips simultaneously.

I have recorded few bits of the main ones:

I hope you learnt a few things about the hip-hop evolution.

Any of you want to volunteer to translate into English the few pieces that do not have a translation?

 

 

 

 

WordPress – Search Engine Optimisation beyond Yoast plug-in

I recently joined a friendly and interesting networking meetup group in Dublin organised by Marcin Kilarski, Rodolfo Melogli and Amit Wadhwa. That specific meetup was about WordPress Search Engine Optimisation beyond Yoast plug-in.

The presentation was given by Peter Lawless, sales and marketing expert, coach, mentor, trainer, TV & Radio presenter and published author. He is also a business founder.

It was followed by a Q & A by a panel of WordPress experts with:

  • Amit Wadhwa (Founder, Lead developer at xava.ie)
  • Rodolfo Melogli (WooCommerce expert at businessbloomer.com)
  • Peter Lawless (Search Engine Optimisation and Marketer at 3r.ie).

IMG_3235

In summary, the meetup topics were as follow:

• Is WordPress without SEO like a Shop in the middle of a Forest?

• Is an SEO Plugin, such as Yoast the answer to all your problems?

• How to Set SEO Titles in Just Two Steps

• The 3 Cardinal Sins of Black Hat SEO

• 5 SEO DIY Tips beyond Yoast

• “If you had just 15 minutes to SEO a website, how would you spend them?”

• The Financial Case to Hiring an SEO expert – (Our Secret SEO ROI Calculator).

Please find the presentation below and some additional information based on this slideshow (you can pause it to read) and the Q&A with the experts’ panel:

 

This slideshow requires JavaScript.

When Peter says ‘think like a customer‘, he means that you should use simple everyday language to write/talk to people.

He gave an example of the ‘Green eggs and ham’ children book written by Dr Seuss, which is using 50 words or less. In other terms, do not use over-complicated and sophisticated terms such as ‘refrain from..’.

What are ‘meta tags’?

Meta tags are used in HTML and XHTML documents to provide structured metadata about a Web page. Meta elements can be used to specify page description, keywords and any other metadata. For more information on how meta tags can impact SEO, have a read of this article:

http://www.wordstream.com/meta-tags

Choose wisely your categories in your articles to reflect the content of your posts.

When talking about the 5 Search Engine Optimisation (SEO) DIY tips, we have to give something of value to people such as free information to get them interested in our products or services.

For those who work as event organisers, you need to act as a go-to-place like Trip Advisor by helping people looking for your service.

Regarding the call to action, make sure it’s available on every page.

The call to action on the home page shouldn’t be a sales one, but instead a form to fill in and provide contact information. Ensure you clearly explain to your customers what you want them to do and why.

As you start writing, podcasting, filming…, always remember that the content matters the most. So think content first and SEO second.

Remember about cultural differences in terms of languages (eg different slangs in the UK, US and IE), as thinking about the customer language helps to get people to convert more easily. You can also link your .com website to your other sites. Before you start, ask yourself the following questions, in other terms find your niche:

What is the main goal for my blog? What are people looking for and interested in? What are the best things you like about my service? 

Then, follow these steps:

  1. Create content suitable to your audience (long for Business to Business and short for Business to Customer, complex topics mean generally longer content)
  2. Ask customers if they want to buy
  3. Collect addresses.

Pay attention to the design of your site by UX testing.

For example, avoid heavy high-resolution pictures, too detailed pictures as it’s not telling the story and it’s also adding loading time to your website. When designing your website, think about the customer journey that goes through the following stages: excitement, knowledge and learning.

You also have the option to use advertising to boost the visibility of your blog or website but this should only be a cheap and short-time solution.

If you go down that route, you can kick off an Adword campaign for 3-6 months to get traffic and do some split tests meta description/title. The most clicked on ads should become your headlines. Do not ever pay someone to be linked to someone else’s website/blog!

Another better option, though, would be to go through affiliate marketing as it’s far more valuable than advertising.

Nonetheless, SEO is your best bet for a more long-term strategy.

For a better SEO optimisation, use a long-tail description with minimum 3-4 words. You can also boost your visibility through a joint press release for example.

When you set up your Google Business account and blog/site, make sure your contact details are consistent through all 3rd party websites: name, address, phone number.

Add a picture that Google will link on google map. You must have as well a table of content  (map.xml) with no duplicated content and put appropriate tags on the sitemap. Otherwise, you’ll have to have a good navigation menu.

When you monitor your traffic, you can monitor your clicks and check your google ranking with Alexa, Google  Search Console, SimilarWeb (similarweb.com)

Finally, you can calculate how much your SEO is worth with this tool:

http://www.3r.ie/website-success-calculator/

Do you have any questions? Any tips you’d like to add to this? Let me know by leaving a comment below!