Marketing/Sales and Entrepreneurship

Content Marketing Tips and Strategies from Emma Boylan’s company ‘Outside the Box’

First of all, thanks to all attendees for coming to this event advertised on Eventbrite website. Most importantly special thanks to Emma Boylan from ‘Outside the Box’ for coming to talk to us at Bank of Ireland Grand Canal Square venue in Dublin (Ireland) about Content Marketing.

Content Marketing Networking Event with Outside the BoxContent Marketing Networking Event with Outside the Box

Content Marketing Networking Event with Outside the Box

Secondly, let me talk to you a bit about Emma’s journey and story before going down to the content marketing piece.

Emma went a trip to Australia, where she did all kind of jobs. Then, she got back to work in Ireland. She left her 9 to 5 job four years ago to fulfill her dream of starting her own business.

She set up her ‘Outside the Box’ company when she saw that most marketing was all the same. She realised that businesses were really struggling to attract the right clients and have a message that made them different. At the beginning, she learnt a lot by doing. However, she started implementing a business plan about 2 years ago. She highly recommended you to have a plan when you get started so that you stay focused and motivated to reach your goals.

Using her passion for creative content and background in psychology, Emma has helped 100’s of businesses get crystal clear on their message to get them noticed and fill their businesses with clients in record time! So, I hope this will help you, too!

Please find below the talk topics and her visual presentation:

https://events.bankofireland.com/event/digital-marketing-tips-and-strategies-for-smbs/

Thirdly, I will detail a little more the explanations she gave beyond the slides themselves (transcript) so that you can understand them in the right context.

Step 1: To find the right client with the right message, focus on actually taking actions and avoiding procrastination.

Step 2: when you go about looking for clients, ask yourselves these questions:

  • Who is your ideal client?
  • What is your target market?
  • What are their problems?

In all means, always make sure you are being your unique self. Don’t copy others as clients will notice this and it will appear unauthentic.

Step 3: Once you have done your research, start meeting people like you. Tell your unique story, that should answer the ‘Why’ and the ‘What’ about your business. Keep in mind that your story matters more than offering discounts. Emma suggested not to offer too many discounts to attract customers. Instead, give something people need and that they will buy. Indeed, your company must resonate with their needs and offer solutions to their problems.

Step 4: Create your branding message. For that purpose, keep in mind that people, in general, have the attention span of a goldfish, so you need to be brief in your message to grab their attention. When creating your message, you need to focus on your business benefits in 10 seconds. Yes, you read it correctly, your benefits and not so much your features!

Step 5: Think about the results you want to get. A good way to deliver an outstanding message is to reflect on the top 10 problems and solutions you can offer to a client. Again, it’s all about the client, so your content should revolve around him/her!

Step 5: Write a first marketing plan. This doesn’t need to be lengthy but instead highly focused on your goals. For example, ask yourself: ‘how many clients do you need to make X Euros? How many clients per week do I need to get?’ In other terms, focus on your Return on Investment (ROI). Do not worry if it’s not 100 % perfect, you can always revise it as the time goes on and your business evolves.

Step 6: Be social and engaging. It’s not all about how many followers you have but rather how engaged they are. You need to increase the quality of organic followers by measuring your engagement rate on your social posts.

Step 7: Be clear in your message about what you want your clients to do. In other terms, lead people by the hand by providing a clear call-to-action. Do not ask questions that may bring a ‘no’ answer.

Step 8: Represent your own self in your brand. People buy from people. So, be out there in picture or video. People want to get to know you, see who you are and feel connected to you. For example, a photography frame business taking pictures of themselves with their framed photography will see better results than just publishing the framed photography on its own. Your imagination costs nothing, so don’t be afraid to be different and unique!

Step 9: To be remembered, you must focus on creating habits and showcasing what people know you for and people will follow. So, be consistent in your posting schedule and allocate regular time to stick to it. If your followers are used to see your video every Tuesday, make sure you post your video each Tuesday.

Want to get more marketing tips? Register for FREE and come along to the next event on Tuesday 21st November 2017 to learn how to use SEO & Digital marketing to grow your website traffic.

Marketing/Sales and Entrepreneurship

WordPress – Search Engine Optimisation beyond Yoast plug-in

I recently joined a friendly and interesting networking meetup group in Dublin organised by Marcin Kilarski, Rodolfo Melogli and Amit Wadhwa. That specific meetup was about WordPress Search Engine Optimisation beyond Yoast plug-in.

The presentation was given by Peter Lawless, sales and marketing expert, coach, mentor, trainer, TV & Radio presenter and published author. He is also a business founder.

It was followed by a Q & A by a panel of WordPress experts with:

  • Amit Wadhwa (Founder, Lead developer at xava.ie)
  • Rodolfo Melogli (WooCommerce expert at businessbloomer.com)
  • Peter Lawless (Search Engine Optimisation and Marketer at 3r.ie).

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In summary, the meetup topics were as follow:

• Is WordPress without SEO like a Shop in the middle of a Forest?

• Is an SEO Plugin, such as Yoast the answer to all your problems?

• How to Set SEO Titles in Just Two Steps

• The 3 Cardinal Sins of Black Hat SEO

• 5 SEO DIY Tips beyond Yoast

• “If you had just 15 minutes to SEO a website, how would you spend them?”

• The Financial Case to Hiring an SEO expert – (Our Secret SEO ROI Calculator).

Please find the presentation below and some additional information based on this slideshow (you can pause it to read) and the Q&A with the experts’ panel:

 

This slideshow requires JavaScript.

When Peter says ‘think like a customer‘, he means that you should use simple everyday language to write/talk to people.

He gave an example of the ‘Green eggs and ham’ children book written by Dr Seuss, which is using 50 words or less. In other terms, do not use over-complicated and sophisticated terms such as ‘refrain from..’.

What are ‘meta tags’?

Meta tags are used in HTML and XHTML documents to provide structured metadata about a Web page. Meta elements can be used to specify page description, keywords and any other metadata. For more information on how meta tags can impact SEO, have a read of this article:

http://www.wordstream.com/meta-tags

Choose wisely your categories in your articles to reflect the content of your posts.

When talking about the 5 Search Engine Optimisation (SEO) DIY tips, we have to give something of value to people such as free information to get them interested in our products or services.

For those who work as event organisers, you need to act as a go-to-place like Trip Advisor by helping people looking for your service.

Regarding the call to action, make sure it’s available on every page.

The call to action on the home page shouldn’t be a sales one, but instead a form to fill in and provide contact information. Ensure you clearly explain to your customers what you want them to do and why.

As you start writing, podcasting, filming…, always remember that the content matters the most. So think content first and SEO second.

Remember about cultural differences in terms of languages (eg different slangs in the UK, US and IE), as thinking about the customer language helps to get people to convert more easily. You can also link your .com website to your other sites. Before you start, ask yourself the following questions, in other terms find your niche:

What is the main goal for my blog? What are people looking for and interested in? What are the best things you like about my service? 

Then, follow these steps:

  1. Create content suitable to your audience (long for Business to Business and short for Business to Customer, complex topics mean generally longer content)
  2. Ask customers if they want to buy
  3. Collect addresses.

Pay attention to the design of your site by UX testing.

For example, avoid heavy high-resolution pictures, too detailed pictures as it’s not telling the story and it’s also adding loading time to your website. When designing your website, think about the customer journey that goes through the following stages: excitement, knowledge and learning.

You also have the option to use advertising to boost the visibility of your blog or website but this should only be a cheap and short-time solution.

If you go down that route, you can kick off an Adword campaign for 3-6 months to get traffic and do some split tests meta description/title. The most clicked on ads should become your headlines. Do not ever pay someone to be linked to someone else’s website/blog!

Another better option, though, would be to go through affiliate marketing as it’s far more valuable than advertising.

Nonetheless, SEO is your best bet for a more long-term strategy.

For a better SEO optimisation, use a long-tail description with minimum 3-4 words. You can also boost your visibility through a joint press release for example.

When you set up your Google Business account and blog/site, make sure your contact details are consistent through all 3rd party websites: name, address, phone number.

Add a picture that Google will link on google map. You must have as well a table of content  (map.xml) with no duplicated content and put appropriate tags on the sitemap. Otherwise, you’ll have to have a good navigation menu.

When you monitor your traffic, you can monitor your clicks and check your google ranking with Alexa, Google  Search Console, SimilarWeb (similarweb.com)

Finally, you can calculate how much your SEO is worth with this tool:

http://www.3r.ie/website-success-calculator/

Do you have any questions? Any tips you’d like to add to this? Let me know by leaving a comment below!

Marketing/Sales and Entrepreneurship

How to get better Twitter reach and followers with these 3 new tools

pexels-photo-58639

Are you using Twitter to get more leads and clients? If so, this may interest you in. 

As you know, social media networks are constantly competing with each other for attention and researching new features and tools to get more businesses in the door. Twitter is no different! Twitter has followed suit with Instagram and Facebook marketing strategies and has launched a tagging feature allowing you to mention some Twitter accounts to get their attention to your post.

But it’s not always showing up when you are creating a post! There is a trick for that! To trigger that option, you need to add one or several video(s) or picture(s) from your desktop or mobile phone. I will show you how later on in this post how to do this. In the meantime, remember that, although adding a photo or video isn’t quite a new feature, the power of visuals must never be underestimated! Here is why:

the importance of visuals in social media

The other feature they have added is the description or caption you can write under your uploaded image or video explaining what your post is about for the visually impaired followers.

Now let me show you in practice how it works.

First, you type in the empty field your title, your blog post or website link and 2 most relevant hashtags for your topic, which will get your audience interested in reading your article.

Once you’ve done that, click on the following symbol under your text to upload photo(s) or video(s)upload a video or picture to your twitter post

You will then see appearing the following sentence below your picture: ‘Who’s in this photo?‘. See below screenshot as an example:

blog post for twitter adding mentions tags

You will need to click on this symbol to tag a Twitter user in your blog post: tag twitter users in your post To tag someone, all you need to do is to click on the ‘Who’s in this photo’ sentence and type the name of the person you want to be tagged in your post. Obviously, it may be helpful to know their twitter handle but you may find it by searching their name as well. You can tag several Twitter handles if the post targets different users. See below example:

blog posts on new tag feature shown in my post

Before you click on tweet button you may think about adding a description to your photo(s) or video(s), so that the visually impaired people know what your picture or post is about. As the example below shows, you have the following white text displayed just below your image: ‘Add description‘. Click on it to add a caption to your photo.

photo showing option to add description

Once you click on this sentence/field, your post will pop like this:

the add description box for pictures shared on twitter

Once you have added your description or caption, click on: apply button to apply the changes to your picture. Once you are finished, you can tweet your post. The added caption/description will not be visible to you but will be available to visually impaired users.

Have you noticed other useful twitter features or tools that may be useful to get more followers or higher reach? If so, leave a comment in the below box! 

 

Marketing/Sales and Entrepreneurship

How to skyrocket your product or service sales

I attended on 5th July 2017 an event in Dublin organised by ‘Tech Sales Hookups’ giving tips on how to increase your sales with live video and personal lead.

pexels-photo-259249

You will find the link to the advertised event in the SlideShare description I will provide you with in this post! I thought this could be useful to some of you and decided to do a write-up on it! I will share with you what is, in my eyes, the most relevant information for you! 💡

There were 3 speakers at the event:

  • Grazina Orlovska from e-Frontier recruitment agency told us that the most sought out jobs for companies are in the sales field and talked about the recruitment process for such roles
  • Greg Fry from Careers Coach and Social Media Trainer talked about how to increase your sales by leveraging live videos
  •  Vlad Goloshchuk, CEO and founder at BrightestMinds.io focused on increasing conversion rates in Business to Business (B2B) sales.

 

All of them reminded us that to be a good salesperson, you need to be extroverted, enthusiastic, perseverant, convincing and excel at building relationships with your influencers. People will buy from you because they like you. So you need to become the likeable person they are feeling connected with.

I will move directly onto the conversation Greg had with us in addition to the above slides from his presentation.

Greg Fry advised us that video should be an integral part of the sales process, as it’s the quickest and most effective way to build a relationship. He reminded us the 3 core principles of selling a product or service:

  1. Connect with your audience
  2. Communicate with your audience
  3. Build a relationship with your audience.

He gave an example of ‘the happy pear’ Irish based company, which is successful at building a relationship through live videos on snapchat.

In order to sell more, it’s important to promote your live videos beforehand and distribute your created content to people through multiple platforms, i.e social networks and emails. When doing live videos, make sure you interact with your audience by asking questions.

He also specified the use of different video format:

  • live videos: interact with your audience by asking questions
  • customer service videos: reply to the most frequently asked questions from your customers
  • video teasers: create these teasers for the launch of new products or services
  • crowdsourcing videos: connect with your clients and suppliers and answer their questions.

You can create these videos from home with the use of free Open Broadcaster Sofware such as https://obsproject.com/ and cheap webinar system such as https://belive.tv/ 

To get a higher reach, you can use Facebook Ads to promote your live videos and re-purpose them by sharing them on the different platforms. You can also create content in multiple formats and provide your customers with the choice to select the format they like most, eg Audio, Video or Text/Transcript.

Depending on whether your company caters to Business Clients (B2B) or Private Consumers (B2C), you may choose a different channel. For eg, for B2B companies, YouTube may be the most appropriate channel, while for B2C the most appropriate one would be Facebook Lives and Instagram stories. In terms of video length, videos for Facebook should last around 90 seconds, on Twitter 45 seconds, on Instagram max 1 minute and on Youtube, it can range from 5 to 50 minutes depending on your audience.

Want to check how you are doing in terms of Social Selling? Click here to measure your sales success with Social Selling Index

Vlad Goloshchuk talked more specifically about personal lead in a sales environment.  He advised to pay attention to the structure of your call/email/sales pitch and follow these guidelines:

  • Identify yourself
  • Sell your services/products benefits
  • Be credible
  • Have a call to action.

He added that the most successful format for B2B sales is Email Marketing. Indeed, Email is 40 times better at acquiring new customers. The email subject line of 3-4 words must provide the client with your company name and the benefits your company will give to their business. You also need to make sure not to send unsolicited emails, i.e emails sent in bulk, as this is illegal. You need to send an individual and customised email to each client.

He also explained the importance of following-up with clients until they say ‘yes’ or ‘no’ by asking them questions such as ‘what is stopping you from working with us?’.  You must provide business value and your service or product must be related to the same of business your client is into.

 

 

 

 

 

 

 

 

 

Marketing/Sales and Entrepreneurship

Start-ups: Learn How to Pitch your idea

I attended on 12th June 2017 a presentation and workshop on pitching ideas for entrepreneurs. Not only have I learnt a great deal but also the host Adeo Ressi from Founder Institute made everyone feel comfortable by joking all the time!😂

pen-idea-bulb-paper

The Founder Institute is a global idea-stage accelerator and startup launch program helping entrepreneurs ‘with the structure, training, mentor support, and global network needed to start an enduring company’: http://fi.co/users/1329971/edit

So, Adeo Ressi started his talk by stating the five most important rules to follow when pitching your idea to potential investors:

  1. Show confidence. This is valid for any kind of enterprises you want to launch!
  2. Don’t make excuses for not pitching your ideas!
  3. Avoid superlatives/adjectives
  4. Use data, in other terms, be factual. Back up your ideas by showing you know your audience needs (demographics, size, geolocation…)
  5. End strong by stating clearly what your ask is! Why not leave with a slogan, for example.

He started with the basics, i.e the opening line you need to master for each of your pitch:

‘My company is [name], is developing [a defined offering], to help [a target audience] [solve a problem with the secret sauce].

It sounds easier than it is, so keep in mind these further tips when you are working on your opening line:

  • Be prepared to bring up a defined offering to the table, keep it clear (articulate, especially your company name!) and short!
  • You also need to specify your audience (age group, education level…) and what they truly want!
  • Never lie but don’t tell the whole truth easier. Remember the point about confidence?😉

Then, Adeo went into more general tips on how to get a higher visibility and brand awareness. He advised all entrepreneurs to find a prominent lead by doing research to figure out who might need your deal and by exploiting your networking opportunities through the following sites:

  • AngelList
  • Linkedin
  • Crunchbase.

Remember that your chosen lead must have time, money and expertise to help you out. You may need to repeat the pitching process up to 60 times to get one lead.

Now, let’s enter into the nitty-gritty of the pitching process:

  1. Meet as many people as you can
  2. Send invitations for coffee
  3. Keep updated with news
  4. Meet potential leads at online and offline events
  5. Send invitations for longer meetings once you have broken the ice with one lead
  6. Ask for funding
  7. News update again.

Remember not to over-sell yourself and that the goal of each meeting is to get to the next meeting. You need to build relationship and trust.

Prepare a one-paged agreement with those who have shown interest in investing. Remember, the real investor will be the one you come towards to and pitch your idea to, and not the other way around!

When approaching someone about to invest in your company, ask for a little less than you wanted and explicitly ask if they want to be your adviser and lead the round.

When pitching, think about what the focus of your offer/service/product is on:

  1. A vision
  2. Problems/Solutions
  3. Traction/Interest (eg raise money for a business milestone that generates revenue).

Finally,  according to Adeo Rossi, the hardest business areas to pitch for, as investors are harder to convince to invest in due to the high risks are Travel, Music, Sports, Wine.😓 So, keep that in mind and find a complementary service that could add additional value!

 

Marketing/Sales and Entrepreneurship

Funding and Financial Sustainability for Non-Profit Organisations in Ireland

I attended an event advertised on Facebook and organised by Bluefire Dublin called ‘Igniting Change: Funding & Financial Sustainability’ on Thursday 29th June 2017. The event was aimed at voluntary and community organisation, social-enterprises, individual artists or community-based project managers, and small-medium NGO’s.

IMG_3037

Bluefire organises ‘igniting change series’ every last Thursday of each month: http://www.bluefiredublin.ie/igniting-change.html

speakers-from-ignite-change
The guest speakers at the event were a mix of social entrepreneurs and funding bodies:

• Ian Oliver (far right on the picture) from Centre for Creative Practices
• Eoghan Ryan (far left on the picture) from Social Innovation Fund Ireland
• Hazel Hill (right next to Eoghan) from The Community Foundation for Ireland
• Naomi Murphy (left next to Ian) from Connect the Dots

The purpose was for attendees to be aware of what is required to start up a successful business and how to get grants from organisations supporting social entrepreneurs. It started with a talk from each speaker and was followed by a workshop and finally by a networking session.

Eoghan from Social Innovation Fund Ireland talked first:

http://www.socialinnovation.ie/about-us/our-story-so-far/

He explained that before launching Social Innovation Fund, he founded his own not-for-profit, Reimagine Cork to tackle issues around homelessness in Cork: http://www.reimaginecork.com/ Understanding the needs for Not-for-Profits, he felt he could help entrepreneurs best and joined Social Innovation Fund.

The company’s mission is to provide both funding and non-financial support to social entrepreneurs. It has also partnered with the government and every given Euro by SIFI is matched by the government.  Eoghan’s first advice is to think about ‘why’ you want to start up a company and ask yourself why his company would fund you. He also strongly recommends having a clear plan in place, a good value proposition, showing confidence and making good use of your time. When filling forms to apply for funding, keep it simple and answer the asked questions.

Hazel Hill, Marketing Executive and Programme Leader at The Community Foundation for Ireland talked about her organisation:

http://www.foundation.ie/about-us/about-us-overview/

She explained that her organisation offers both open grants and private grants. The latter ones are given on a project basis with an end date. You will be asked about what will happen at the end of the project to gauge how sustainable your business model is. The organisation offers funds for mergers, i.e shared between teams to highlight the importance of collaboration and partnership between organisations.

Her first advice was to not manipulate your core mission value (reason for existing) to get funding, but instead only apply to relevant grants that fit your organisation. She also emphasised to have a clear mission statement, to document your research by backing up your project with analytical reports, to listen to your community/audiences’ needs, take any constructive feedback on board and understand the impact your company will have.

Naomi from Connecting the Dots, is working together with Merissa from the USA for a start-up focusing on the community engagement in Dublin: http://www.connectthedots.ie/our-work/

Their company started off when there were many unoccupied vacancies in Dublin during the crisis by putting on events with artists, engineers, researchers. Over the time, they worked on a process for events’ organisation, i.e on improving the engagement with attendees, corporate donors. Naomi’s advice is to volunteer for different organisations and network that way before you start up. She has been helping a lot at ‘Happenings’ organisation. She also added that it is important to speed up processes with a technology enabler. This year they are working a software service (SAAS) application, i.e transferring processes online for co-working events, in order to gain time and increase income streams and viability.

Ian works together with his wife Monica for Center for Creative Practices, company helping creative artists to come up with a more sustainable model: http://cfcp.ie

His first advice was to start with a small plan before building a full-scale model and revisit this plan when necessary. Instead of going through a lengthy business plan, they worked on a one-paged business model detailing their business model and value proposition, i.e the company’s purpose, what problem it is trying to resolve and the solution offered. His first business model focused on having a cash projection, i.e ticket prices’ sales and getting people to utilise the space to generate further money. He said that he felt it is best not to be over-reliant on grants for the day-to-day running of the business.

To finish off the talks, participants needing help on setting up their organisations were advised to get in touch with the following bodies:

 

 

 

Marketing/Sales and Entrepreneurship

Music Festival and Conferences from top industry speakers in Dublin (13th-15th June 2014)

Sorry everyone for this last minute post, I only heard by these series of events literally few minutes ago!

This weekend will be a busy music agenda, both in terms Do It Yourself tips for independent artists and gigs for a larger audience!

Check out the two below pictures for more information on the programme and how to book your tickets:

Music industry conferences' programme

Music Festival Programme

Hopefully you’ll read this post in time and will be able to attend some of these events!

Have fun and if you can’t attend conferences, you may be able to get in touch with the Youbloom organisation and arrange private sessions!

Marketing/Sales and Entrepreneurship

Fundraising tips for dancers

Whether you need to need extra money for a worldwide competition outside your country, or for an intensive advanced training, or just for additional equipment at your dance school, sooner or later you will have to fundraise to pay for all these extra expenses.

dance fundraiser

If you don’t know where to get started, I’ll review few techniques you can follow to achieve your goals.

First of all, to create awareness about your event(s) and request funds, you will have to write a full event proposal (several pages) for your most important sponsors (eg Arts City Council) or an event sponsorship letter of proposal (condensed into a 2 paged document) for smaller sponsors (eg local shops, theatres..). Obviously, before getting into this, you will need to plan and market smaller local performances as well as know how much expenses you will incur.

Indeed, as you understood, a partnership with local authorities will be key to success. If for example, you plan to have several street performances to target your audience, you will need to request few weeks or months in advance the permission to do so at your local authority (eg City Council). For this purpose, you need to ring their offices and ask them what is the procedure (forms to fill) and what are the limitations (noise, timing, busking…). For each country, it will be a different process, so if you are unsure who to contact, I would advise you to do an online search with this type of keywords: “city council street performance permission (request)”. Here is an example of a simple street fundraiser with guys busking at the end of the show:

Secondly, if you plan to do flash mobs in shopping centers or airport, you will also need to request their authorisation. Here are few examples of successful flash mobs tactics:

http://www.hotcow.co.uk/Buzz-Blog/the-top-10-guerrilla-marketing-campaigns.htm

Thirdly, if you want to create buzz around your event(s), you need to market it both online (social media, video content, newsletters, fundraising profile on crowd-sourcing websites such as fundit, idonate) and offline (flyers, posters, radio interviews, press releases). Consequently, you may need to contact your local radio, press, student union… You will need to reach them out via email or phone before your event takes place. You will either email them the information about your event (anticipated attendance count as if the event already took place, date, time, place, type of event and purposes, a picture of the dancers) or schedule a meeting. Be aware that most public relations agencies will be more likely to issue a press release if pictures are clear and taken outdoors during the daytime.

Also, you may also organise events creating emphasis on audience interaction, like for example a dance game competition or simply an event not necessarily related to dance such as film night (dance film or else). You can find few more ideas at the below link. They aren’t necessarily dance related but you can apply the same principles to your dance fundraiser:

 

http://performingarts.about.com/od/Production_Management/tp/20-Essential-Fundraising-Ideas.htm

 

Finally, please remember to send a thank you note to all your sponsors via email or your crowd-sourcing profile, and to your audience on your social networks (eg Facebook fan page, twitter…). Of course, advise them about how much you raised thanks to their participation and how you invested their donations!

 

Best of luck! If you have any other ideas, please share them with us!

 

 

 

Marketing/Sales and Entrepreneurship

How to use YouTube videos and non-profit programme to fundraise

For those of you who are only uploading basic videos on YouTube but have not thought about their YouTube channel trailer nor about using YouTube to raise funds, it’s time to review your strategy!

As you may know, videos are a great way to sell your idea, service or product, so why not using YouTube to its fullest potential by creating a compelling message for your brand or charity? Don’t you know how or where to start? These below articles should guide you through the essential steps to go through, in order to create successful video campaigns.

http://www.reelseo.com/video-nonprofit-tips/

http://mashable.com/2010/03/26/non-profits-youtube/

If you aren’t quite sure which video format or style would suit best your organisation, this article should give you few hints:

8 great examples of nonprofit storytelling

http://thedeependdesign.com/creating-compelling-video-content-youtube/

Also, as it is suggested in the above Mashable article, you may opt to join the YouTube Non-Profit Program to receive donations but note this isn’t available in all countries.

Youtube non profit program

To find out more about it, check the following link:

https://www.youtube.com/nonprofits

Finally, here are few tips on how to gain attention from other YouTube users and get more likes or subscriptions to your channel:

Using YouTube as a Fundraising Tool for your Non-Profit

Do you have further tips to share on how to use YouTube for fundraising purposes?

Nonprofit-groups-to-boost-campaigns-via-new-youtube-feature