How to optimise your website performance for marketers and developers

WEBSITE PERFORMANCE I signed up for a Learn Inbound Marketing event a few months ago and I must say the content of the Website Performance - A marketing priority presentation was outstanding! It also complements very well my previous blog post on how to understand your website traffic data with Google Tag Manager. This presentation delivered by Emily Grossman … Continue reading How to optimise your website performance for marketers and developers

How to understand your website traffic data with Google Tag Manager

Google Tag Manager I signed up for a Learn Inbound Marketing event a few months ago on Google Tag Manager data insights! The presentation delivered by Tom Bennett is divided into 5 topics: Understand and invest in your data The challenges of engagement traffic Google Tag Manager can help us improve our data collection Smarter segmentation Work … Continue reading How to understand your website traffic data with Google Tag Manager

How to generate business growth through Facebook advertising funnel

Facebook advertising funnel I signed up for a Learn Inbound Marketing event a few months ago and I must say the content of the Facebook Advertising funnel presentation was outstanding! It also complements very well my previous blog post on Instagram organic and advertising growth. This presentation delivered by Susan Wenograd is divided into 4 topics: Mistakes … Continue reading How to generate business growth through Facebook advertising funnel

How to use videos and hashtags to market your business on Instagram

As you may know, Instagram has become a strong social media network player with up to today the highest reach and engagement rate. Video marketing is also getting bigger and bigger and also shows a  high level of engagement. So, let's start with the different video formats and features within the application. Instagram story An … Continue reading How to use videos and hashtags to market your business on Instagram

Learn how to crowdfund to fundraise and validate your ideas

I recently attended in Dublin a DubWeb Festival founded by Mikael Thiery and co-directed by Erol Mustafov geared mostly towards filmmakers, theatre producers and music makers. There were several talks and the one about 'how to crowdfund for web series' caught my attention. It was a discussion with industry experts and award-winning series makers (see picture … Continue reading Learn how to crowdfund to fundraise and validate your ideas

WordPress – Search Engine Optimisation beyond Yoast plug-in

I recently joined a friendly and interesting networking meetup group in Dublin. It was organised by Marcin Kilarski, Rodolfo Melogli and Amit Wadhwa. They talked about WordPress Search Engine Optimisation beyond Yoast plug-in. The presentation was given by Peter Lawless, sales and marketing expert, coach, mentor, trainer, TV & Radio presenter and published author. He is also a … Continue reading WordPress – Search Engine Optimisation beyond Yoast plug-in