Digital Trends 2019 – Data is key to creating greater customer experiences

This presentation from Sean Donnelly and Jamie Brighton will focus on the most significant digital trends 2019 that are driving marketing and customer experience strategy.

Digital Trends 2019: Data is key to creating greater customer experiences

Hi, my name is Sean Donnelly. I’m a consultant and senior analyst at e-consultancy, where independent providers of research train in best practice. I am here to introduce you to a topic that is on the minds of all marketers.

Presently, I am going to talk to you about technology and marketing trends.

We have been working very closely with Adobe to reach out to the marketing community, in order to:

  • ask them what kind of things they identify as opportunities,
  • what they see as challenges and so on.

This gives us a very unique perspective to identify the operational reality in terms of marketers’ findings.

So, we have done a survey of 12 500 marketers, techies and so on. It’s actually the largest global survey of its kind. We also accompany that with a series of qualitative interviews to draw additional insights.

Agenda:

  • State of customer experience strategy

  • Importance of customer data

  • Control of customer data: compliance and walled gardens

  • State of Artificial Intelligence (AI)

PRESENTATION N°1: Sean Donnelly

Just for clarification, we will define customer experience as being the sum of all the interactions a customer has with a brand, and their emotional reactions to those interactions.

1. The accelerated loyalty journey

Importantly, first-class personalised customer experience is really important for sustainability.

So, marketers might remember the 4 ‘P’s: Product, Price, Place and Promotion. But this old model changed. Somewhere along the lines, marketing became very much just about promotion. Promotion isn’t good enough. We need to think about the wider customer experience journey across Google, Social Media…

the accelerated loyalty journey

Clearly, this really expands the role of marketing beyond driving intention to purchase. If you can get a customer to advocate for your brand online, you may be able to deliver him to this loyalty loop for ongoing relations with you.

Now, customer service is increasingly focused and accompanied by technology and data.

Therefore, evaluate if your marketing technology infrastructure is fit for purpose. The technology platform is viewed as the engine room that drives customer experiences and marketing activities. Whereas, the data is the oil that lubricates and empowers this increasingly sophisticated machinery.

2. Data is the new everything

Likewise, a big part of the marketing is the ability to understand and utilise data. As such, data skills are becoming increasingly integral. Marketing continues to transition from being an analogue activity to a digital activity with real-time data analysis.

a) Data and measurement

We can see that data serves 3 primary functions:

  • Customer insight
  • Tactic evaluation
  • Demonstrate value of marketing activities.

We have asked marketers to draw out what they are interested in and what they see as important.

b) The most exciting opportunities in 2019

  • Data-driven marketing that focuses on the individual
  • Optimising the customer experience
  • Creating compelling content for digital experiences.

3. Customer journey management holds the key to personalisation

a) Top digital priorities in 2019

Digital Trends 2019 – Data is key to creating greater customer experiences

There are 4 top priorities which are as follow:

  • Customer Journey Management: key requirement for data informed customer experiences
  • Targeting and Personalisation: right message, right place, right time
  • Content Marketing: continuing importance of creativity and design
  • Customer Data Management (CMS): convert data into knowledge.

Now, to achieve all this requires a highly integrated technology stack. So, the key  is to have a more unified approach to marketing channels.

Example: Unilever increases investment in marketers as it shifts from ‘big ad campaigns’ to smaller real-time campaigns. This results in the:

  • creation of digital hubs in about 20 countries.
  • recruitment of marketers with data capabilities
  • investment in cloud-based tools, in order to be able to centralise and surface data from more than 150 different data points.

Unilever example

3. DATA COMPLIANCE AND WALLED GARDENS

data compilation and walled gardens

As you can imagine, data management and data control are becoming more and more intertwined. So, here are some factors to consider:

  • Security: marketers and developers need to be responsible for the users’ data security
  • Privacy: GDPR is the beginning of an era where marketers need to be very careful about how they use customer data
  • Integration: continued efforts to centralise online and offline touchpoints (by marrying transactional data, sentiment data, social media data)
  • Machine Learning: turning data into insights (google analytics) and personalising customer experience.

Please let me provide you with few examples:

Lloyds bank identified GDPR as an opportunity to educate its email subscribers about the parameters and requirements around GDPR. They did this through an email campaign and  helpful pages using laymen’s language under their website. Following this re-direct of emails (bank statements and so on), customers have been very appreciative of this action. This is a kind of boost of customer trust and loyalty.

L’Occitane did a research into the abandoning shopping cart on their site. Essentially, they fired up a layer onto the screen. This led to an increase by 2.65 % of the conversion rate per visitor. It had a major impact on the bottom line.

L'Occitane revenue uplift

4. Top marketing challenges

Yet, what are the top marketing challenges organisations face?

Top marketing challenges in 2019

Here are the main identified challenges:

  • Lack of internal resources
  • Inconsistent experiences throughout the customer lifecycle
  • Difficulty in tracking marketing effectiveness and media/ad spend
  • Difficulty getting a holistic view of customers across all interactions.

Ultimately, marketers need to think about the flow of information through the entire partner ecosystem.

Withal, interviewees for this report identified issues with walled gardens, principally Facebook and Google. Marketers must determine whether the long-term commercial objectives are best served by operating in these closed platforms. Inarguably, these platforms offer only a bridged insight in customer data. This theme brought an increased attention on data retention of sharing practices of Facebook and Google.

5. Increased uptake of Artificial Intelligence (AI)

We can review on a broad spectrum and split it into two classifications:

  • Human-styled artificial intelligence
  • Task-oriented artificial intelligence.

How is the Artificial Intelligence (AI) being applied?

It’s been mostly used to analyse data. That’s because humans can’t analyse large amounts of data. Inasmuch as AI can mine huge amount of structured and unstructured data generated by campaigns and user interactions. This freezes up time for marketers to deliver higher value tasks.

In terms of analysing data, AI and marketing can be used to:

  • create unique customer profiles (personalisation)
  • provide relevant experiences such as delivering dynamic website content, based on personal behavioural data
  • generate content well to increase engagement rates
  • optimise intelligent digital advertising, based on buying history and interactions.

In summary, I would like to leave few with the following recommendations:

  • Educate your organisation about the potential of Artificial Intelligence and machine learning
  • Strive for integrated customer experience, marketing technology and advertising technology
  • Activate customer data on prescriptive and predictive meaningful analytics insights. This requires the right tools to compile first, second and third-party data, in order to enable that timely and personalised interactions. This can also improve attribution capabilities as well as leading to a better optimisation of the media mix.
  • Cherish your data as a marketing asset to the wider business. Be wary of walled gardens. By combining data from various touchpoints, you can create that personalised experience and a ‘single customer view’. Data must be fully harnessed and companies need to be able to access it without restrictions.
  • Keep pushing the customer-first agenda within your organization. It might also mean educating your customer facing colleagues about their own value proposition. You need to help them understand their role in the customer experience strategy, by empowering them to make decisions.

And now, I’m handing back over to Jamie Brighton.

PRESENTATION N°2: JAMIE BRIGHTON

At this point, we’d like to think what you can take advantage of in the digital trends. Now, I highlighted at the start of the presentation that we’ve seen things like Social Media Management, Video Advertising coming up as focuses.

1. Platform for Personalisation

a) 3 areas of focus for 2019

Digital Trends 2019 – Data is the key to creating greater customer experiences

Needless to say, Personalisation has come out as a key area of digital focus for marketers over the last 9 years of consultancy research.

However, I think it’s probably no surprise to see that Personalisation is again part of 2019’s priorities.  ‘Digital Transformation’, ‘Personalisation’ and ‘Having the right platform in place’ are key areas I’d like to concentrate on.

Let me give you an example. Harvard Business Review shows us that people organisations focusing on Personalisation have successfully:

  • reduced costs by 50%
  • increased revenues by up to 15%
  • improved their marketing capabilities overall within the business.

Personalisation marketing strategy

Often, marketers don’t know where to start due to lack of knowledge. Unfortunately, this is holding organisations back.

However, Personalisation really needs to start with people and process and technology. I’m stating the obvious but it’s really important to remember.

We, at Adobe, believe that there are 3 fundamental pillars to getting ‘Personalisation’ right.

b) 3 Key building blocks to success

building blocks to success

  • Data and Audiences: you need a data platform to understand who your customers are. Then, you need to segment those audiences and communicate with them via your Personalisation strategy.
  • Content: Once you understand your audience, you obviously need to communicate with them and give them the right content. So, having content and data together in the same platform becomes critical.
  • Strategy: When you have those things together, you’ll need to know:
    • where to personalise
    • how to personalise
    • what’s the right time within the customer lifecycle to put a message in front of your customers or prospects.

So, I’d like to spend a bit of time thinking about these key requirements.

2. Key requirements

a) Content Foundation

Content Foundation

Any platforms that you invest in should enable you and your teams to offer content in an intuitive way. The interface/environment should make sense to them to use and re-use core components out of the box (your sites, your apps, your general interfaces).

This means you can get time to add value, instead of investing in re-building, or re-inventing the wheel. Also, content you produce in your team’s build must not be locked up in the Content Management System (CMS) or HTML system (that can only be rendered in a web page).

Intuitive authoring, Reusable content, Content anywhere

We need to be able to:

  • syndicate content, whether it’s to affiliates’ social sites
  • understand how that content is going to be displayed
  • make sure it complies with all the guidelines for your brand
  • get content out to whatever channel/device your customers use to engage with you.

b) Insights

Insights

Insight manifests itself in a number of ways. Fundamentally, we should be able to understand how that content is being consumed. This will allow people who are building that content, to have all the data they need. This will result in informed and intelligent decisions about the next iteration of that content or the next campaign that they want to set up.

Besides, this also means that they need to be able to visualise where customers/prospects are engaging with that content through things like Heatmaps, Clickactivity maps.

Moreover, if you have already the data in a platform like this, you should start leveraging Artificial Intelligence, in order to detect abnormalities in the data.

This means alerting you to how the customer behaviour is changing, in order to present with potential opportunities.

This might be:

  • spiking customers’ visits
  • dropping conversation rates.

Then, you can adjust in real-time the experience for your customers, to make sure you are not missing out.

c) Personalisation

Personalisation

So, it should be very straightforward for you to create a page and an element of content.

Yet, within a couple of clicks, test that content and work out whether it resonates better with different segments of your audience.

Or even, use AI through Adobe Sensei to target individual customers within your customer base with the most relevant experience within their customer journey.

3. Unlocking the value in data

a) Move faster and smarter with an integrated DMP and Analytics

Well, I’d like to get a little bit tactical here. Often, organisations want to marry together their analytics platform with their Data Management Platform (DMP).

Unlocking the value in data: move faster and smarter with an integrated DMP and Analytics

b) How it works

This effectively means bringing together:

  • the first-party data (your owned customers’ data)
  • analytics tool
  • with the second and third-party data (available from the Customer/Data Management System).

As a result, you can get a little grainier about the reports/segmentation you are running on your customers.

How it works

c) Quantify value of 2nd and 3rd-party data insights

Next, let me give you a few examples on how it’s going to help you. Having these two platforms/pieces technology together means you can have a much better understanding about who your customers are and how they are behaving.

Quantify value of 2nd and 3rd-party data insights

Increasingly, organisations invest in second-party data, where there is a trusted relationship between the two brands and an overlapping of their customer base. They share the customer profiles within their organisations. Thus, they can provide a better experience for the customer in the long run, through better targeting of content and advertising.

That also means a better understanding of how your campaigns are performing.

d) Calculate media campaign effectiveness

It also enables to think about how we can use information from on-site behaviour to be more targeted off-site. These first, second and third-party data enable the use of online customer data and information, to drive more advanced targeting of off-site advertising. By using that information and surfacing it in the DMP, we can make more informed decisions about what advertising to serve to customers or prospects, based on that site’s behaviour.

Calculate media campaign effectiveness

Another idea is to consolidate online and offline data.

e) Consolidate reporting across online and offline assets

Through analytics platforms, there is the ability to import purchase history and behaviour in physical points of retail, for example. By tying these together, we can understand the impact of digital behaviour, digital experience on the in-store or offline experience, and vice-versa.

I’ll just call out an example here. A travel company is able to:

  • overlay destination preferences with purchase behaviour
  • see which audiences have a high propensity to book with this particular travel organisation.

That can be used to re-target individuals off-site. It could be somebody who has abandoned half-way through the booking process. That information can be used to do a much more targeted serve. This will get them to come back later and complete that transaction on the site.

Consolidate reporting across online and offline assets

f) Audience Analytics: Real World Success

Consequently, organisations are starting to take advantage of this type of capability.

Audience Analytics: Real World Success

4. How we can win a digital transformation?

McKenzie’s research shows they are some challenges to getting digital transformation right.

What is blocking your digital transformation?

The organisation fails when it is not making sure that organisational culture is actually on-board for the change they are trying to bring about.

a)The Adobe digital marketing capability maturity model

First and foremost, we, Adobe, believe that one of the best way to understand this, are to:

  • benchmark your own organisation and its competition
  • understand where you fit within a maturity scale.

The Adobe digital marketing capability maturity model

The Adobe digital marketing capability maturity model (continues)

b) Prioritise areas of improvement with your stakeholders

Indeed, Adobe can help you focus on recommended actions for each pillar and dimension via a workshop with an Adobe representative.

Any output of the process is a very detailed report, which shows you:

  • your current score for each of those 7 dimensions
  • any gaps between where you are and where you would like to be.
  • a set of recommendations on how to bridge that gap
  • where you can have the biggest impact with the most effective spend.

Prioritise areas of improvement with your stakeholders

c) Re-evaluate priorities based on resources, complexity and reward size

Furthemore, you can also apply a standard cost/benefit analysis to understand where are the gaps compared with how the spend is going to be. This wil make a difference to your particular business.

Re-evaluate priorities based on resources, complexity and reward size

Additionally, that helps with building a case within your organisation.

d) Build the case beyond Return On Investment (ROI) and cost-saving

Build the case beyond Return On Investment (ROI) and cost-saving

So, to wrap up, a maturity assessment will give you an understanding of where your strengths and weaknesses are. They identify as well the key opportunities you can embrace when it comes to people processing technology.

 

 

 

 

 

 

Colombian Caribbean Festival 2019 at Mix’Art Myrys, Toulouse

Time is up, on 22nd June 2019, the Picós phenomenon, Caribbean Colombian Coast sound systems, invades Toulouse at Mix’Art Myrys!

Colombian Caribbean Music Festival

As a follow-up to  the French ‘fête de la musique’, several Toulousians communities offer to bring you on board of an immersive trip through the popular urban culture of the Colombian coast.

1. EVENT OVERVIEW

Firstly, let me give you an event overview:

la maquina musical del Caribe (the musical Caribbean machine),

– the ‘Hasta Abajo’ exhibition from the photographer Leslie Moquin,

– the live graff painting with Latino Graff,

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– a music set compiled by DJ Galletas Calientes and local DJ No Breakfast. They are meeting for the first time on stage!

2. DJs PRESENTATION

Secondly, let’s talk about the tropical DJ Galletas Calientes (Colombia/France) coming directly from the Caribbean Colombian Coast for everyone’s delight!

►►Galletas Calientes Records label creator, he honours us as a DJ within the ‘Mas I Mas’ Parisian community since the middle of the 1990s. Techno/Drum and bass DJ at first, he is also currently interested in the traditional folk and electro music fusion…
Since he lives in Colombia, his music culture is enhanced with Latin and tropical rhythms. He collaborates with labels and artists at the forefront of the Colombian stage such as:

  • Systema Solar,
  • Meridian Brothers,
  • Palenque Records,
  • Sonidos Enraizados…

For this festival, he offers you a trip through frenzied rhythms around a set coming directly from the best Picós of the Colombian Caribbean Coast!

And with him, the unmissable and legendary local DJ No Breakfast we no longer introduce due to his reputation of vinyl’s digger and music nights entertainer in the pink town of Toulouse.

►► DJ No Breakfast offers us a wonderful Caribbean set on his vinyl collector discs.

3. PROGRAMME

Then let’s move on to a more detailed programme.

►► 7 pm:

  • Champeta’ dance entertainment by Anika. Champeta is a Caribbean Colombian Music of African influence. I’m afraid I do not have videos of this, as I came to the event at 9 pm. But I have filmed their music performance!
  • A fresco from a collaboration between Colombian artist Soma and a local artist Natsvit.
  • ‘Hasta Abajo!’ is a series of street posters at the image of the Picó nights announcers. They are produced by the photographer Leslie Moquin in partnership with Locombia Festival.

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►► 9 pm: The ‘Picó’ documentary: the Caribbean music machine. It is about the ‘Picó’ culture, sound system from the Colombian Caribbean coast.

It is worth noting the film is a finalist at the Sundance London Film and Music Festival 2019. This highly recommended film has been produced by Roberto de Zubiria and Sergio Zaraza.

►►10.30 pm: DJs sets start

Colombian Caribbean Festival

►►12 pm: Video Mapping by Felipe Vargas, the Caribbean Mapper:

4. PRACTICAL INFORMATION

Thirdly, here is the overall programme of the main events:

  • 7-9 pm: Doors opening and Latino Graff Walls
  • 9 pm: Film screening
  • 10 pm: Champeta music
  • 10.30pm: DJ sets start
  • 12 pm: Video mapping.

Furthermore, please take note of the festival location:

Mix’Art Myrys, Rue Ferdinand Lasalle 43, Toulouse.

Also, what else to find?

  • refreshment and catering areas
  • market stalls of Colombian Caribbean souvenirs such as these dolls:

Colombian Caribbean Festival

5. Organisers and partners

Finally, a big thank you to all the following partners who made this festival possible!

 

Groove festival at La Cartoucherie Exhibition Hall, Toulouse

First of all, are you ready for the most epic Groove  festival? I surely hope so!

After having played groove music in a good few cultural bars in Toulouse, the Groove Festival Box 2 #FeelingGrooveFestival invites the whole family and thinks big!

Groove music and arts festival

1. The location

Besides, the Groove Festival is organised at La Cartoucherie market building and exhibition hall, a now well-known third place by Toulousians.

La Cartoucherie La Cartoucherie

2. THE PROGRAMME

Then, you can find the following entertainment activities during the weekend of 22nd and 23rd june 2019 for only 5 Euros:

    • Roller disco (3 € for rollerskates rental)
    • 100% women hip-hop dance battles
    • Graffitis, Street art and painting exhibitions
    • Sculptures
    • Live painting
    • Live music.

3. STREET ARTS EXHIBITION WALLS

Additionally, for the occasion, exhibition walls Bullet Factory from ExpoCity by Cisart are visible all day long for free! This is one of the last occasions to admire the graff collective exhibition from 40 artists. They are present since November 2018 on more than 1000 squaremeters walls in the Cartoucherie exhibition hall.

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4. PHOTO EXHIBITION

Furthermore, there is also a photo exhibition unrelated to the festival called ‘Ce que je suis‘. It is also a collaborative project presented by inhabitants from Brax, Cugnaux, L’Union et Launaguet (towns surrounding Toulouse).

It is a reflection on our self-image/persona and how we would like to be seen by others. The project offers us two outlooks of the same person.

However, please note that I have only attended some of the Saturday sessions. So, let me go through that day programme and events I attended :

Groove music and arts festival

Groove music and arts festival

2pm : Roller Disco opening with ASTR Rollerdance Toulouse, Ekyoz, Ortz

2pm: Opening of arts exhibitions (not on walls) from Marion Neira-Faro, Massa Anthropo-Anima and sculptures workshops from the arts schools Le Maillet d’ébène and  L’ABCS Sculpture.

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3pm : Live music from WAB and the Funky Machine for the roller disco

4pm: Open Mic opening with Lapin Passion and the beatboxers from the beatboxing battle

6pm: Battle opening with Dax Santos MC

7.30pm: Rap and Beat Box Interlude with Dax Santos and Paolo.

5. PRACTICAL INFORMATION AND DIRECTIONS

Finally, within the scope of the eco-neighbourhood, car parking on the public highways is voluntarily restricted. But , an Indigo parking is located 200 meters from the exhibition hall.

In this respect, we strongly encourage you to come with Tisséo public transports, or your bike, scooter or skate to join us!

Tram Lines T1 & T2 – Arrêt Casselardit Stop
Bus Lines 45 and Linéo 2 – Casselardit Stop.

Pedestrian and bike access : avenue de Grande Bretagne, then Casselardit tram stop, then go to towards the Charpark alley and Thomas Dupuy street in direction to the market building. Access to Thomas Dupuy street (parking at 200m).

Sol y Fiesta International Street Festival in Leucate Village, France (2019)

Sol y Fiesta International Street Festival

First of all, Sol y Fiesta is an international street festival organised every year in Leucate, South West of France during the first weekend of June.

But I have only attended this year’s edition.  Nonetheless, it was a truly enjoyable sunny, lively and busy day with so many people coming all the way from Spain or the surrounding of Leucate to join the Sol y Fiesta festival.

I will obviously share with you what I have recorded rather than the whole programme as I want you to feel part of it!

1. Brass Bands

So, like every year, there are many brass bands playing in the streets. I admit I didn’t film or take many pictures of these, as there are little more commonplace in other street festivals.

However, I did film one, it’s the Latin 66 brass band partnered with World Fusion charity. The Latin Art 66 is a South American music band. The company interprets musical and artistic arrangements by walking down the streets with singers-guitarists, brass and traditional instruments such as Peruvian pan flutes and charango (lute). They keep you dancing and singing until exhaustion!

I hope you enjoy the video!

2. The flying piano

Then, you could enjoy this original set up for an international show parade, i.e a piano up in the air floating while a lady is playing it! This pianist plays live classic and Disney melodies to the enthusiasm of her audience!

Here are a couple of picture and videos I’m sharing with you below.

Flying Piano.jpg

 

3. Las Falleras

Additionally, the pianist is accompanied by ‘Las Falleras’, queens celebrating spring, that come purposefully to the festival all the way from Valencia, Spain. They are all wearing their traditional costumes. 

Las Falleras

4. Les Irréels – The fictionary characters’ theatre company 

Besides these shows, there is this theatre performance created in 2013 consisting of 15 hybrid characters in 12 unique plastic worlds.

The unreal characters are a people parallel to humans; we do not know if it is a millennial civilisation, a futuristic tribe or an unknown species.

Have they lived with us forever without us being able to meet them? Are they the hybrid image of our future mutation?

Their activities are hopes tending towards the world around us. Like the ‘Childhood Pamperer’ who opens the door of our past recklessness, the ‘Absentees’ guide’ who connects us to our disappeared or deceased closed members, the ‘Heart Warmer’ of winters that cuddles our moments of sadness or the ‘Heart Mender’ who repairs our loves, each one of them works for daydreaming and states of being.

In a camp of fifteen huts, the characters evolve in strong and singular plastic universes. This wordless performance happens in the heart of the city and everyone’s daily life, offering a moment hanging on between imaginations and questioning, to connect us to ourselves.

Here is a slideshow showing the different huts and themes. 

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You can view a short video of the absentees’ guide below:

Two main parades close off the Sol y Fiesta day: Pegasus Tale and Constellations – Zodi’act.

5. Pegasus tale parade

Sol y Fiesta festival

Gods and men, Pegasus and those he led to other universes. Towards Cassiopeia, towards Aldebaran, he is apparently a great white horse … Pegasus, the messenger of the Olympus Gods. Pegasus, with silver wings, leading forgotten stars to other constellations…

Open your eyes! Look at the sky! Watch them come over…

A light and airy dancer … a metallic sky like wings … divine Diva, Cassiopeia leading the stellar parade of Pegasus and its stars.

The crew for this parade show is made of 1 driver, 2 technicians, 1 acrobat, 1 lyrical singer on self-propelled structure, 2 waders, 2 percussionists, 1 dancer, 1 director.

6. Constellations – Zodi’Act

Finally, discover an aerial universe combining beauty and grace in a ballet of air inflated and aerial animals that will surprise you … The 12 constellations of the Zodiac are represented carried by men in the form of air and aerial inflated giants.

This parade is filled with poetry, impressive volumes and technicians with shimmering costumes.

Give free rein to your dreams as the Constellations go by!

To finish off, along the way to these last parades, there are lots of open shops, restaurants and stalls with items on sale like the ones below.

Sol y Fiesta festival

 

 

Diversity Festi’couleurs 2019: fashion, dance shows and dance battles

I attended on Saturday 30th March 2019 the festival Festi’ Couleurs at Exhibition Park in Toulouse, France.

There are two more events to come in May 2019!

Diversity Festi'couleurs 2019

1. About the festival and its organisers

Association Kirikou Evènements (A.K.E) organises every year Festi’ Couleurs, the diversity festival around spring in the Exhibitions Park from Toulouse.

Indeed, the events offer to the public a large range of people, cultural diversity in a friendly atmosphere and a sense of togetherness and sharing.

Furthermore, Festi’ Couleurs’ purpose is:

  • to highlight the rich cultural diversity of the region
  • to ensure the promotion of arts and unknown or underrepresented country cultures.

Besides, the festival allows collecting donations (school supplies, IT equipment, clothes, medicines…) for their various international solidarity actions.

2. Entertainment offered

Additionally, you can find at the festival:

  • Afrobeat dance battles
  • Artistic shows (dancing, singing, circus arts…)
  • Fashion shows
  • Entertainment (children shows)
  • Exhibition village (craftspeople, associations…)
  • African and Caribbean food.

A.K.E partnered with Canal+, Univers Voyages, Ramdam, Toulouse Library, Battle Afro, Occitanie Region.

3. Fashion Show

At first, I filmed one of the fashion shows, collection from Tout Mimi. She creates clothing and accessories’ lines for both men and women.

Diversity Festi'couleurs 2019

I hope you will enjoy this video:

4. Artistic dance performance

Then, I divided the Madagascan dance video performance into 3 parts. To view the second and third videos, click on the small arrow on the right-hand side of each video.

5. Afrobeat dance battles

Finally, I recorded the Afro Battles qualifications. The dance winners of each category are qualified for the French final in Paris with the best European dancers. You can find snippets of them below.

  • Women battle

To view the second video, click on the small arrow on the right-hand side of the video.

  • Men battle
  • Dancing duet

Triple Ess – Jamaican dancehall recording artist looking for collaborations

TRIPLE ESS EARLY BEGINNINGS

First of all, Solomon Samuel Salmon, known as Triple Ess, was born on 16th December 1989, in Portland Jamaica and raised in Portmore, St. Catherine. He is a multi-talented Audio Engineer, Record Producer and Recording Artist.

Triple Ess discovers music early on through school barbeques, class parties and fêtes while attending Bridge Port High School in Portmore St. Catherine. He frequently visits recording studios such as JR Records owned by reggae superstar JR Reid. While visiting the studio, he discovers his true calling. He then begins his journey to become an Audio Engineer.

Triple Ess

AUDIO ENGINEER CAREER

Then, after 9 years of hard work and dedication in the music industry, Triple Ess truly hones his Audio Engineering skills. By 2014, Triple Ess becomes a Senior Audio Engineer at the world-renowned recording studio Mixing Lab owned by the legendary Ezroy Francis.

It is important to note that Triple Ess has worked with veteran Producers and Artists such as:

  • Clive Hunt “VP Records”
  • Bulby “Fat Eyes Production”
  • Junior Reid
  • Gyptian
  • GinJah
  • Anthony Red Rose
  • Konshens
  • Lukie D
  • Jah Cure just to name a few.

Triple Ess

SINGER CAREER 

But his story only begins. In 2015, he is introduced to Beres Hammond by Clive Hunt to collaborate on a joint project between Harmony House and VP Records. Triple Ess takes his inspiration from the music of the Reggae Legends he works closely with. After receiving encouragements from Mr Hammond who told him “Kid, follow yuh dreams, yuh hear?”, he then pays more attention to his own vocals.

Additionally, after recording, mixing and editing, Triple Ess re-connects with where his musical journey began. In October 2016, he decides to put some focus back on his own voice. He works on new music. He creates his own beats and records his own vocals.

RECORDED MUSIC

Furthermore, in 2016 and 2017, he releases his first two EPs:

  • Jamaican Dancehall’ on 9th November
  • The Mainstream’ on 17th January.

With a team of professionals, Triple Ess plans to continue to unleash great music that will help to bring fun and happiness to the world.

Now, you can listen to his two most recent audio tracks ‘Summer Party’ and ‘All We Need is Love’ below:

Finally, if you would like to purchase his albums or songs, check his website.

To collaborate, get in touch with him by:

Email: s.salmon407@gmail.com

Phone : 1 876 407 1901.

 

 

Word Up Gala, a hip-hop and spoken word festival at Bernard Shaw

On Sunday 18th February 2018, I came across an event information about Word Up Gala, a hip-hop and spoken word festival in Dublin through my regular event guide newsletter. Since I had no particular plans, I decided to head off to it in the evening.

Word Up Gala poster

Like all events I have been to so far at the Bernard Shaw, I really enjoyed it! ♥ It showcased beautifully different hip-hop artists, both singers and DJs. 🎤

I have recorded the performances I watched that night.

The first Word Up Gala performance was from the singer-songwriter King David (David Phillips) who sang and did some spoken word, too.

King David

King David is a 20-year-old hip-hop/grime artist from Hackney, London.

He has spent most of his life in Dublin, Ireland. He considers himself an inspirational and uplifting musician who seeks to inspire young people with his personal experiences.

If you like his music, you can follow him on Instagram. You can also book him through his website.

For both video and audio to play, click on the image. You can add all audio tracks in this post to your Audiomack playlist or download them for free.

The second Word Up Gala performance was from singer-songwriter Zachary Ajala aka Sequence.

Sequence

Zach was born on 23rd July 1996 in London, in the suburbs of Greenwich. Zach has both Nigerian and French backgrounds. He then moved to Ireland at the age of 5, where he was raised.  

In 2011, Zach started writing lyrics under the “lil Zach” name. In August 2012, he changed his name to”Sequence” and decided to become a rapper. He said he has been influenced by rappers such as Eminem, Kendrick Lamar, Asap Rocky and Hopsin.

In 2011, Zach had a lot of lyrics but did not have anything to record with. In May 2012 he released his first single Called “It’s On”. 

If you like his music, you can follow him either on Facebook or Instagram.

Finally, I live streamed via the last DJ playing at the event.

DJ D.O.G is an Irish DJ from Dublin, who has played for different radio stations such as Classic Hits 4FM, Sunshine 106.8, FM104, Q102.

He also plays in many pubs and nightclubs in Dublin, and on regular basis in:

  • Everleigh Garden, Dublin (Resident – Wednesdays & Fridays)
  • Zozimus Bar, Dublin (Resident – Twice a month)
  • Brick Lane, Cork (Resident – Once a month).

You can follow DJ D.O.G on FacebookInstagram or YouTube.

And you, have you attended this event? If so, if you would like your pictures of videos to be featured in this post, email them to hello@emelinejonet.com. Alternatively, you can paste the link(s) directly in the comment box below.

Fehdah band: Live Show, Niwel Tsumbu Sounds and Afrobeat Club

FEHDAH BAND

First of all, I won tickets for the Fehdah band live show with Niwel Tsumbu Sounds and Afrobeats Club in February 2018.

It was a lively and entertaining night with afro music ruling it!

OPENING ACT

Secondly, the night started with guest Niwel Tsumbu. He is a Congolese guitarist playing sounds derived from rhumba, soukous, jazz, etc.

On that night, Irish djembé player Eamonn Cagney accompanied him.

If you like his music, like his Facebook fan page or follow him on Instagram.

Fehdah band

MAIN ACT

Then, came the main act, Fehdah and her live soulful afrobeat band.

Fehdah’s band lead and singer, Emma Garnett, previously sang for the Manden Express band. However, she recently concretised her dream to create her own afro neo-soul band.

If you like her music, like her Facebook fan page.

Fehdah band

Last but not least, here are the audio recordings of:

If you like DJ Jay’s music, follow him on his Facebook page!

Fehdah band

Finally, enjoy the last video of DJ Jay Ireland!

Dance2Connect international urban festival Dublin 2018

What is Dance2Connect?

First of all, Dance2Connect is an International Urban Dance Festival, which ran over 3 days early February 2018.

All the more so, the festival showcased:

  • dance theatre
  • masterclasses
  • dance battles
  • social dance
  • live jams.

Dance2Connect programme

Furthermore, the festival was curated by dance artist Matt Szczerek as well as presented by himself and Matthew Williamson.

What is Dance2Connect’s mission?

Secondly, the festival’s mission is to preserve and strengthen urban dance in our communities through Hip-Hop culture and dance theatre’s elements.

Indeed, the festival creates opportunities for the dance community to learn the intricacies of the dance form.

As far as learning it, they can do so through:

  • workshops
  • performances
  • exchanges with high-quality Eu professional dancers.

What were the Dance2Connect’s partners?

Thirdly, the festival organisers partnered with Tallaght Community Arts. Additionally, they received support from Noise Dublin and South Dublin County Council.

As yet, in order to keep up-to-date with their next festival, like their Facebook fan page.

Dance2Connect shows and partners
So, now, let me start sharing with you the dance theatre shows running order:

Dance2Connect theatre shows running order

DANCE2CONNECT LIVE RECORDINGS

So, I filmed some of the dance theatre acts. Keep in mind that these YouTube and Instagram videos are in portrait mode. Consequently, I recommend you to watch them on your mobile phone.

For that, wait few seconds for the Instagram videos to load.  Then, click on the images to play the videos. I hope you will still enjoy these snippets.

In addition to these shows, there was also a Q&A between the dancers and the public.  You can see its overall picture below.

Dance2Connect Q&A session

To top it up, this first day ended with a live jam. You can enjoy the below audio-only track from it.

Last but not least, the second day of the festival focused on dance workshops by professional dancers from different hip-hop styles.

Dance2Connect workshops

Then, the festival was wrapped up with dance battles.

Finally, the following live streams come from Ibrahim Kennedy. He has filmed some of the judges’ showcases and dance battles.

And now, let’s get down to the battles between the different participants:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Music video editing tips from Tony Kearns at DubWeb Festival

During the DubWeb Festival, I attended two talks by:

  • a panel of filmmakers and distributors on the crowdfunding topic
  • Tony Kearns on the music video editing topic.

Tony Kearns is a freelance video editor based in Dublin (Ireland), who works for local and international production companies and projects around music video editing. He also edits videos for commercials, films and documentaries.

Tony Kearns, video editor

Photo Credits: Renate Canga – Website: http://www.rens-lens.com/ 

He talked about the challenges of video editing projects and how to make the videos appealing to the viewers. He mainly highlighted few video editing techniques to follow to make music videos more captivating.

First of all, as regards to the music video editing projects themselves, there is never enough time and money to make the best videos. So when working on such projects, it is best to keep this into consideration and be open to different projects.

Furthermore, when you receive a script for a video editing project from the production company directors, it is generally very vague. So, to resolve this issue, what you should start with is listening to the track, and see what will work with that sound and how to make both sound and visual sync.

Then, you must focus on keeping the audience hooked throughout the whole video so that they don’t stop watching it after a minute or so.

For that purpose, you may:

  1. create a video striking an emotional response by telling a story
  2. fix and stitch things together while editing a track
  3. follow the music patterns, especially the drum base
  4. compose visual samples that may be repeated throughout the song
  5. work with quick cuts throughout the track
  6. integrate different elements into videos to make them sounds like a music soundtrack, i.e visuals, sounds, dialogues and movements
  7. Use different devices for filming, i.e smartphone, video recorder…and make them all part of the same track.

Tony provided us with some good examples of videos showcasing different filming and sound elements.

Examples of quick cuts or cut through:

  • ‘Restless’ by Louis Berry, directed by Finn Keenan (folk/pop music)
  • ‘Know About Me’ by Ryan De La Cruz (hip-hop)

Examples of visual samples repeated throughout the track:

  • ‘Die Antwoord’ by Fatty Boom Boom (afro-punk)
  • ‘Are You Trending’ by Vessels (electro)

Example of integration of different sound and visual elements to make it sound like a soundtrack:

  • ‘Cut The World’ by Antony and the Johnsons (ballad).

Here are more examples of video editing works.

If you would like to collaborate with Tony Kearns on a project, visit his website.