During the DubWeb Festival, I attended two talks by:
- a panel of filmmakers and distributors on the crowdfunding topic
- Tony Kearns on the music video editing topic.
Tony Kearns is a freelance video editor based in Dublin (Ireland), who works for local and international production companies and projects around music video editing. He also edits videos for commercials, films and documentaries.
Photo Credits: Renate Canga – Website: http://www.rens-lens.com/
He talked about the challenges of video editing projects and how to make the videos appealing to the viewers. He mainly highlighted few video editing techniques to follow to make music videos more captivating.
First of all, as regards to the music video editing projects themselves, there is never enough time and money to make the best videos. So when working on such projects, it is best to keep this into consideration and be open to different projects.
Furthermore, when you receive a script for a video editing project from the production company directors, it is generally very vague. So, to resolve this issue, what you should start with is listening to the track, and see what will work with that sound and how to make both sound and visual sync.
Then, you must focus on keeping the audience hooked throughout the whole video so that they don’t stop watching it after a minute or so.
For that purpose, you may:
- create a video striking an emotional response by telling a story
- fix and stitch things together while editing a track
- follow the music patterns, especially the drum base
- compose visual samples that may be repeated throughout the song
- work with quick cuts throughout the track
- integrate different elements into videos to make them sounds like a music soundtrack, i.e visuals, sounds, dialogues and movements
- Use different devices for filming, i.e smartphone, video recorder…and make them all part of the same track.
Tony provided us with some good examples of videos showcasing different filming and sound elements.
Examples of quick cuts or cut through:
- ‘Restless’ by Louis Berry, directed by Finn Keenan (folk/pop music)
- ‘Know About Me’ by Ryan De La Cruz (hip-hop)
Examples of visual samples repeated throughout the track:
- ‘Die Antwoord’ by Fatty Boom Boom (afro-punk)
- ‘Are You Trending’ by Vessels (electro)
Example of integration of different sound and visual elements to make it sound like a soundtrack:
- ‘Cut The World’ by Antony and the Johnsons (ballad).
Here are more examples of video editing works.
If you would like to collaborate with Tony Kearns on a project, visit his website.